Instead of just using the geofilter, which is based on location only, brands can target users based on their interests, time of day, gender and other variable data.

With more than 200 million users taking advantage of the temporary Stories on Instagram, the platform is increasing visibility of the widely used feature. To get more users to click on the content created and shared as Stories, Instagram added a new form of presentation to its visually-driven feed.

Instagram Adds New Polling Feature with Special Catch:

Now you can see first-hand which one of your Insta-followers is actively participating in the polls. That’s right, real clicks.