Defining Your Social Media Voice

Defining Your Social Media Voice

As we’ve said before, within the ever changing landscape of social media, the one constant is engagement.  In addition, developing a consistent brand voice is key for generating good engagement, whether it be on a post, within an email, or an ad.  The more consistent you can be at connecting with your target demographic, the more effective your communications will be.

Content Strategy: Why Content Matters

Content Strategy: Why Content Matters

Why Content Matters

Your Social Network Doesn’t Matter, It’s Your Content That Does!

In the ever changing online landscape of social media and digital marketing, the one constant is engagement. Whether you’re looking to drive online interactions or new leasing leads, it all boils down to the type of content you’re using and the goal behind each post. Developing a content strategy is crucial to your long-term online success.  So let’s talk about how building a proper content model can help you plan out content that makes an impact.

Leveraging Twitter & Instagram: Best Practices for Gaining Audiences that Care

Leveraging Twitter & Instagram: Best Practices for Gaining Audiences that Care

Starting Instagram and Twitter accounts is easy. Maintaining each account with daily posts takes time and effort, but building a loyal and engaged following — that takes strategy.

Don’t get overwhelmed. There is some good news. Most of the best practices for increasing followers and engagement are ideas you’ve probably considered but just haven’t gotten around to implementing. Luckily, we’re here to help spark your productivity and help you build a stellar social media presence with plenty of excited followers.

Marketing isn’t magic. It’s simple Math.  

Marketing isn’t magic. It’s simple Math.  

Let’s, for a moment, pretend that we’re discussing your new property. It’s behind in leasing and needs to sign 10 leases this week. You’re stressing because you don’t know how you’re going to get it done. 

For one, you don’t get that much traffic. You want to run a special to attract new people but you think, ‘how are we going to expose it to enough eyes?’ 

Then you hear us say that all you need to do is drive 1,400 people to your website and it’ll take care of itself.