Instead of just using the geofilter, which is based on location only, brands can target users based on their interests, time of day, gender and other variable data.
With more than 200 million users taking advantage of the temporary Stories on Instagram, the platform is increasing visibility of the widely used feature. To get more users to click on the content created and shared as Stories, Instagram added a new form of presentation to its visually-driven feed.
We recently shared the announcement that Instagram added polls into the Stories feature. Well now Insta’s owner, Facebook, is adding an element to its polls that is sure to boost engagement and generate more awareness for your residence’s presence on the social media platform.
As we’ve said before, within the ever changing landscape of social media, the one constant is engagement. In addition, developing a consistent brand voice is key for generating good engagement, whether it be on a post, within an email, or an ad. The more consistent you can be at connecting with your target demographic, the more effective your communications will be.
Why Content Matters
Your Social Network Doesn’t Matter, It’s Your Content That Does!
In the ever changing online landscape of social media and digital marketing, the one constant is engagement. Whether you’re looking to drive online interactions or new leasing leads, it all boils down to the type of content you’re using and the goal behind each post. Developing a content strategy is crucial to your long-term online success. So let’s talk about how building a proper content model can help you plan out content that makes an impact.