Defining Your Social Media Voice

Defining Your Social Media Voice

As we’ve said before, within the ever changing landscape of social media, the one constant is engagement.  In addition, developing a consistent brand voice is key for generating good engagement, whether it be on a post, within an email, or an ad.  The more consistent you can be at connecting with your target demographic, the more effective your communications will be.

Content Strategy: Why Content Matters

Content Strategy: Why Content Matters

Why Content Matters

Your Social Network Doesn’t Matter, It’s Your Content That Does!

In the ever changing online landscape of social media and digital marketing, the one constant is engagement. Whether you’re looking to drive online interactions or new leasing leads, it all boils down to the type of content you’re using and the goal behind each post. Developing a content strategy is crucial to your long-term online success.  So let’s talk about how building a proper content model can help you plan out content that makes an impact.