Instagram’s new algorithm changes how brands and individuals can increase organic reach and engagement. This will be good news for those of us who have been mourning the loss of the chronological feed, which is making its return. Sort of.
With more than 200 million users taking advantage of the temporary Stories on Instagram, the platform is increasing visibility of the widely used feature. To get more users to click on the content created and shared as Stories, Instagram added a new form of presentation to its visually-driven feed.
We recently shared the announcement that Instagram added polls into the Stories feature. Well now Insta’s owner, Facebook, is adding an element to its polls that is sure to boost engagement and generate more awareness for your residence’s presence on the social media platform.
As we’ve said before, within the ever changing landscape of social media, the one constant is engagement. In addition, developing a consistent brand voice is key for generating good engagement, whether it be on a post, within an email, or an ad. The more consistent you can be at connecting with your target demographic, the more effective your communications will be.
Your Social Network Doesn’t Matter, It’s Your Content That Does!
In the ever changing online landscape of social media and digital marketing, the one constant is engagement. Whether you’re looking to drive online interactions or new leasing leads, it all boils down to the type of content you’re using and the goal behind each post. Developing a content strategy is crucial to your long-term online success. So let’s talk about how building a proper content model can help you plan out content that makes an impact.
Starting Instagram and Twitter accounts is easy. Maintaining each account with daily posts takes time and effort, but building a loyal and engaged following — that takes strategy.
Don’t get overwhelmed. There is some good news. Most of the best practices for increasing followers and engagement are ideas you’ve probably considered but just haven’t gotten around to implementing. Luckily, we’re here to help spark your productivity and help you build a stellar social media presence with plenty of excited followers.
Let’s, for a moment, pretend that we’re discussing your new property. It’s behind in leasing and needs to sign 10 leases this week. You’re stressing because you don’t know how you’re going to get it done.
For one, you don’t get that much traffic. You want to run a special to attract new people but you think, ‘how are we going to expose it to enough eyes?’
Then you hear us say that all you need to do is drive 1,400 people to your website and it’ll take care of itself.
Ever dream of showing someone the world through your own eyes? Well, thanks to some innovation and a move into the future, Snapchat made that dream a reality with its new product — Spectacles.
Snapchat Spectacles open up an entirely new way to collect marketing content for your business. Whether it’s showcasing an open apartment unit or a local event, this tool gives your business a unique way to position itself as a trendy, in-the-know resource for awesome content.
The network promotes the feature as “the very best of what’s happening on Twitter.” Content curation is perfect for businesses like yours because it gives you a method to tell your story more effectively.
In this post, we will first explore how to create a Twitter Moment and then look at the top 7 ways to use the feature for your property.
Scroll through your Facebook feed and you’ll notice that it’s full of videos. In fact, one-third of all online activity is spent watching videos - so it’s not just on Facebook, it’s everywhere!
The strong push to video is a direct response to audiences’ wants. With so many people viewing videos, businesses - like yours - must keep up with the trend.
Videos are the now and the future. Plus, it’s a great marketing tool! Viewers are 80% more likely to recall information they saw in a video and 92% of mobile video consumers share that content with their friends. It’s honestly a gold mine.
As you’ve probably noticed, Facebook is pushing its latest feature, Facebook Live, hard. Whether it’s TV or banner ads, the network really wants users to take advantage of this cool, new feature.
It’s not just for individuals, either. Facebook Live benefits businesses and gives companies tools to directly interact with consumers in real-time. For all the property owners out there, this is a wonderful tool to promote your space.
In this post, we’ll explain the basics of Facebook Live and share eight ways to use it for your property.
Instagram is one of the most popular social media platforms available and with more than 77 million active users in the United States, it’s a tool you should seriously consider using for your properties.
Content is quickly becoming an integral part of most businesses’ marketing strategies. One reason - there are more than 27 million content shares on the web every single day. We’re not talking about some minuscule concept here. Content is everywhere, and it can be a tremendous asset to your property’s promotional strategy.