Marketing isn’t magic. It’s simple Math.  

Marketing isn’t magic. It’s simple Math.  

Let’s, for a moment, pretend that we’re discussing your new property. It’s behind in leasing and needs to sign 10 leases this week. You’re stressing because you don’t know how you’re going to get it done. 

For one, you don’t get that much traffic. You want to run a special to attract new people but you think, ‘how are we going to expose it to enough eyes?’ 

Then you hear us say that all you need to do is drive 1,400 people to your website and it’ll take care of itself. 

9 Reasons Why Social Media is So Important for Your Property

9 Reasons Why Social Media is So Important for Your Property

It’s hard to believe that Facebook is turning 13 in February. The social network truly changed how we interact and share content on the web.

Thanks to the rapid growth of social media, businesses also changed the way they interact with their customers.

Facebook Increases Focus on Video: 5 Ways to Share Visual Content for Your Property

Facebook Increases Focus on Video: 5 Ways to Share Visual Content for Your Property

Scroll through your Facebook feed and you’ll notice that it’s full of videos. In fact, one-third of all online activity is spent watching videos - so it’s not just on Facebook, it’s everywhere!

The strong push to video is a direct response to audiences’ wants. With so many people viewing videos, businesses - like yours - must keep up with the trend.

Videos are the now and the future. Plus, it’s a great marketing tool! Viewers are 80% more likely to recall information they saw in a video and 92% of mobile video consumers share that content with their friends. It’s honestly a gold mine.