If you haven’t created a Snapchat account for your property, we have one question: What are you waiting for?
The potential to get in front of new faces is super high on this rapidly growing social media network.
Everyday, Snapchat reaches more than 40% of people in the US between the ages of 18 and 34. That’s craziness! Also, more than half of the new users signing up today are older than 25. Snapchat isn’t just a young people’s app anymore - it’s spreading to the masses.
What is Snapchat?
Snapchat is a social media application specifically made for your phone. Users snap selfies or videos and send them to their friends. The photos can be viewed for a limited amount of time before they disappear.
Fun, animated filters, the infamous face swap technology, and personalized doodles make these images and videos more interactive than a simple photo.
Businesses can also use Snapchat to share a collection of photos and videos as a Snapchat Story. Many organizations, including property owners, are using Snapchat as another form of SMM.
For example, news organization use the app as a way to broadcast breaking news. Snapchat Stories last for 24 hours and can be viewed by fans, followers, and friends.
How To Create a Snapchat Story
The most effective way to share your property's content on Snapchat is through stories. Stories are a collection of your property’s Snaps and videos curated into one piece of content.
Users can view your Snap Story an unlimited number of times for 24 hours, unless you decide to delete it.
Here’s how you create a Story on the app:
Take a Snap.
Tap the box icon with the plus sign located on the bottom of the screen to add your Snap to your Story.
If it’s your first story, you’ll need to tap 'Add' to confirm you want to post to your Story.
Now the Snap is added to your Story.
Repurpose Snapchat Stories
Snapchat Stories are super fun and interactive, especially when you use festive filters to showcase your team’s personality.
If you’re bummed about the 24-hour limit and want to maximize the time people see your collection of Snaps, repurpose it and use on other social networks.
To save your Story, follow these steps:
Go to the Stories screen.
Tap the icon with the three vertical dots to the right of 'My Story.'
Tap downwards arrow to the right of 'My Story' to save your entire Story.
Now your story is saved on your phone and you can add it as a post to the following networks:
When you’re creating Snapchat Stories, consider how you can reuse the content on your other platforms. A few fun ideas for Stories include:
Showcasing your property’s space with tours and walkthroughs.
Featuring the lifestyle and personality of your community by sharing videos of your residents.
Sharing a collection of Snaps from a community event within your property.
Also, if you have a blog for your community, add your Snapchat Story to a post. You can create curated stories specifically made for your online content as well. It’s a great way to drive traffic across platforms and increase your marketing efforts.
Repurposing Snapchat Stories is a quick and effective way to create video content! Remember - 2017 is all about video so you’ll want to create and share as many videos as possible.
Contact Social Kapture to learn how to get the most out of your property’s social media marketing plan!