Thanks to the digital marketplace and social media, communication and ultimately conversion for the multifamily industry strays from the linear path, evolving into more of a circular journey with overlapping touchpoints.
In the age of real-time feedback, reviews, comments, and shares are a powerful social currency for properties. If your community struggles with negative reviews, low resident engagement, or high turnover, social media can help your team turn things around. With these four tips, your team can drive a better resident experience that boosts lease renewals and your community’s bottom line.
At every major conference since 2017, you’ve probably heard some variation of the line. “AI is the future of multifamily!”, along with some expert’s deep dive into the world of chatbots, automations, and algorithms. While replacing your leasing team’s online efforts with a chatbot may seem far fetched, cold, or even a little bit scary, that expert at last year’s conference was on to something.
Need to lock in 10 leases next month to stay on target? We’ve got you covered! With just a few short steps, you’ll have the winning formula for converting web traffic to new tenants. Occupancy, here you come!
Whether your residents are basking in a summer staycation or showing their guests around town, these tips will help you maximize your community’s presence online while promoting the amazing lifestyle for potential residents!
Even if your property is fully stabilized and running like a well-oiled machine, there are several benefits to investing in an active, engaging presence across social media. From gaining a competitive edge to maintaining a pool of prospects, these are the top 4 reasons to NOT cut your budget for social media management…
Think Facebook Messenger is just for socializing? While more than 1.3 billion people use Facebook Messenger on a regular basis more than 2 billion messages are sent each month between people and businesses each month. So if you think Messenger is only for people and not brands, think again!
On March 19th, Facebook announced changes in how they manage housing, employment and credit ads on their platform. Over the past 18 months, Facebook has removed thousands of categories from targeting related to race, ethnicity, sexual orientation and religion protected classes under Federal Housing guidelines.
Connecting prospective residents to their future home can be difficult, especially when your team is working hard to meet the needs of residents on-site. As more people turn to Facebook as a source of information, Prospect Chat is an easy solution that bridges the gap between prospects and your leasing team.
We live in a world where anything and everything can be seen, shared, researched and judged on social media. It’s no wonder we default to a cold, corporate tone whenever we create posts for our company’s profile…but this doesn’t have to be the case!
Instagram’s new algorithm changes how brands and individuals can increase organic reach and engagement. This will be good news for those of us who have been mourning the loss of the chronological feed, which is making its return. Sort of.
With more than 200 million users taking advantage of the temporary Stories on Instagram, the platform is increasing visibility of the widely used feature. To get more users to click on the content created and shared as Stories, Instagram added a new form of presentation to its visually-driven feed.