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The driving force behind Social Kapture is a diverse field of professionals sharing a common vision.

We come from multifamily and student housing, marketing agencies and national brands — together creating a unique blend of expertise that you simply won't find anywhere else. 

Learn more about our leadership team here!

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After over a decade working in the apartment industry, starting as a Property Manager and eventually serving as National Director of Leasing and Marketing, I became an expert in building strategies to move assets from pre-leased to stabilized. My leadership roles have spanned the full spectrum of multifamily communities, including student housing, new constructions, rebranded assets and beyond. That experience inspired the idea for Social Kapture. Today, SK has grown into an industry-leading agency of content creators who deliver comprehensive social and digital marketing strategies for our clients nationwide. 

Fun fact: I love to travel and have been to 31 different countries!

Annette Valle

Founder & CEO


Kelly Stack

Director of Social Media

In my role, I oversee all things social at Social Kapture, from our team of organic social media content creators to our new Influencer Marketing team.


Fun fact: Ask me about my bread baking and I will monologue for 20 minutes.


Lisa Tomsick

VP Client Services

I oversee each piece of the Social Kapture client experience so that everyone receives exceptional service and dedicated support.


Fun Fact: I love music and always am listening to something!  A live show in a small venue is the perfect evening to me.

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Greg McCoy

VP Digital Ads

When it comes to creating an effective advertising campaign, I’m here to develop targeted ads for our clients that consistently convert.


Fun fact: I love all things Disney, Star Wars and Marvel.

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Erin Johnson

Business Development Manager

Originally a Social Kapture client myself, I joined the team because I believe in the services we provide.


Fun fact:  I did 90+ visits to Disney parks in 2019. It was magical.


Mia McCormick

Copywriter & Content Manager

Blending creativity with a strong eye for detail is my specific expertise. I lead our team of talented copywriters in producing top-quality content that meets the needs of each client. My copywriting skills also extend to Social Kapture’s brand, helping deliver a cohesive voice that stands out in the industry.


Fun Fact: I love finding typos in the wild! It’s my greatest joy.

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Jessica Atkinson

Social Media Manager

My job is to manage our Social Media Coordinator and Graphic Design teams to ensure that all parts of the process are running smoothly and meeting — and exceeding — our high quality standards.


Fun Fact: I’m from Seattle and a HUGE Seattle Seahawks fan!

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Jade Everage

Content & Data Manager

As SK’s Content & Data Manager, I’m all about finding new ways to serve our clients and improve our processes at every stage using data and market research. From initiating pilot programs to developing strategies for social media and marketing, I facilitate innovation in-house and for our partners.


Fun fact:  My husband and I both have grandmothers with twin sisters.


Joanne Lee

Accounting & Finance Manager

As administrator of Social Kapture's financial department, I manage all client invoicing and accounts receivable. I’m also here to answer any billing inquiries for our partners!


Fun Fact: I love to spend time at the beach with my husband and two kids.

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Alicia Peters

Client Services Specialist

Making sure our clients’ experience with Social Kapture is exceptional is my top priority as Client Services Specialist.  I’m always striving to optimize every interaction and outcome for our partners. I love building relationships with clients while we work together to reach their leasing goals with the help of our digital solutions!


Fun Fact: I love the wild and have been camping since I was three months old!