2025 TikTok Ads Performance Benchmarks: What You Need to Know

TikTok's immense popularity and viral culture make it a top choice for apartment communities seeking awareness and conversions through ads. But how do campaigns perform? Here's a fresh look at TikTok Ads benchmarks for 2025, including some insights from our client data. This will help you see how your performance stacks up in three important areas:

• CTR (Click-through Rate): How many people click after seeing your ad

  
  

• CPC (Cost per Click): What you pay for each click

  
  

• CPM (Cost per 1,000 Impressions): What you pay to get seen

Global TikTok Ads Performance Summary (2025 Averages)

Internal Client Performance vs. Industry Benchmarks

Our recent campaigns have been exceptionally successful, generating significant impressions and click-through rates while maintaining cost-efficiency. We are operating well below industry averages.

Here are our key client performance metrics:

The Performance Takeaway

Results show that when ad creative is optimized for the platform, TikTok remains a powerhouse for efficient ad delivery:

• Exceptional Cost Per Click (CPC): Our campaigns achieve an average CPC of $0.83, which is notably lower than the platform's general average of approximately $1.00. This demonstrates the high relevance and strong performance of our ad creative within the auction system, enabling us to drive traffic at a highly competitive rate.

• Dominant Cost Per Mille (CPM): Our average CPM of $4.36 significantly undercuts the general average of $7.00-$9.00. This low CPM clearly demonstrates that your budget is efficiently achieving widespread visibility.

  
  

• Solid Click-Through Rate (CTR): A CTR of 0.67% is slightly lower than the industry average for our goals, but paired with an extremely low CPM and lower CPCs, this rate still translates into a high volume of traffic and increased visibility for your budget.

Key Points for Your Strategy

1. TikTok is particularly effective for reaching younger audiences, specifically Gen Z and younger Millennials. If your target renters are under 40, this platform could significantly boost engagement for your business due to its high popularity among these age groups.

2. TikTok offers a strong opportunity for increased visibility, especially if other platforms are yielding high CPMs. With an average CPM of $4.36, results demonstrate TikTok's potential to deliver impressions efficiently. This makes it an excellent channel for maximizing visibility with well-established budgets.

   
   

3. If you’re a new apartment community lease-up looking to increase brand awareness, with its large and growing user base, TikTok can be a powerful tool for increasing brand awareness. 5.3 million video views highlight the platform's ability to drive massive reach. If this is a major goal for your community, TikTok advertising may be worth considering.

Get in Touch With Us

If you have any questions about our services or want to learn more about how Social Kapture can help your business thrive, we encourage you to visit our Contact Page. We’re here to help and look forward to hearing from you!