Property
High Street
Location
Atlanta, GA
Services
Premium Package, Influencer Marketing Campaign, Social Ads
Goal
As a brand-new lease-up, High Street partnered with Social Kapture in October 2023 to build a comprehensive digital marketing strategy to generate website traffic and brand awareness during critical pre-leasing stages. By leveraging the combined benefits of our Premium Social Media Management package and Social Ads, plus a Reach Influencer Marketing campaign, we developed a customized strategy to support these goals.
Key Data Points
Organic Social Overview Totals
Reporting Period: Q4 2023 (3 months)
Total Impressions: 876,416 (+132.7%)
Total Engagements: 17,620 (+64.4%)
Total Post Link Clicks: 9,154 (+160.1%)
Audience Growth: +1.6% (+162 followers across FB and IG)
Video Views: +384.5% (9,630 views vs. 1,949 views in Q3)
Top Content: Sneak Peeks, Local Content (Reels), The High Street Team
Influencer Marketing
Campaign Type: Reach
Post Date: 11/16/2023
Report Date: 11/20/2023
Goal: Showcase High Street’s lifestyle, amenities and units
Reels
Reach: 7,586
Likes: 252
Comments: 18
Shares: 44
Saves: 23
Stories
Average Views: 978 per story
Link + Profile Clicks for High Street: 316
Social Ads
High Street | Industry Average* | |
Average CTR | 1.68% | 1.15% |
Average CPC | $0.66 | $1.55 |
Industry benchmarks via WordStream, 2023
Best Performing Ad
Results:
Reach: 31,881
CPC: $0.60
Total Ad Spend: $383.83
Impressions: 38,893
Unique Clicks: 610
Google Analytics
Users (% of total traffic) | New Users (% of total traffic) | |
Total Traffic From SK | 10,696 (36%) | 9,735 (33%) |
Facebook Ads | 10,621 (35%) | 9,685 (33%) |
Organic Social | 75 (0.3%) | 50 (0.2%) |
Key Takeaways
The comprehensive strategy we designed for High Street allowed us to create touchpoints at every step of a prospect’s apartment search: from sparking interest and intrigue on Instagram with a tailored Influencer Marketing campaign, and establishing a strong brand across Facebook and Instagram with a Premium package, to reaching new audiences, generating traffic and staying stop of mind through optimized social ads.
When we look at website traffic over the review period, the combined effort of SK-created social ads and organic social posts resulted in 10,696 users — 9,735 of which were new users — driven to High Street’s website in those three months.
In just four days, our Reach Influencer Marketing campaign reached 7,586 users via Reels and generated 316 link and profile clicks via Stories.
By combining services, as we see from this data, we are able to help our clients achieve their goals faster and more effectively while establishing a digital footprint that is designed to leave an impression on prospective residents across important touchpoints.
Check out more of our work for High Street on Instagram.
To partner with Social Kapture and create a customized strategy designed to support your leasing goals, contact our team today!