Celebrating Excellence: Social Kapture's 2025 Award Winners
- Social Kapture
- 3 days ago
- 4 min read
At Social Kapture, our core values aren't just words on a page; they're the foundation of everything we do. Innovation, Growth, and Integrity drive our team forward, push us to think differently, and inspire us to deliver exceptional results for our clients.
This year, we're thrilled to celebrate three incredible team members who embody these values in extraordinary ways. Meet the 2025 award winners: Leila McClure (Innovator of the Year), Ashley Sannicolas (Rookie of the Year), and Ricardo Gonzalez (Founder's Award).
Innovator of the Year: Leila McClure
Innovation at Social Kapture means more than coming up with clever ideas. It's about being solution-oriented when challenges arise, thinking outside the box even when staying inside feels easier, and taking calculated risks that move us forward. It's about supporting and inspiring the people around us and staying curious enough to ask, "Is there a better way?"
This year's Innovator of the Year Award goes to Leila McClure.
Leila's Impact at Social Kapture
Leila has redefined what premium content can be. Her work goes beyond creating beautiful posts. She's led significant improvements to our Instagram Stories process, developed smarter workflows, and found innovative ways to deliver results that exceed client expectations. Her curiosity doesn't just solve problems; it transforms them into opportunities.
What Leadership is Saying
"Leila is a powerhouse on the Premium Team—creative, strategic, and relentlessly driven. Her inquisitvness and initiative turn challenges into opportunities for better results, inspiring her team and raising the standard for premium content. Leila's dedication and imagination make her an exceptional example of innovation in action."
What sets Leila apart is her ability to inspire her entire team. She raises the standard for premium content while making everyone around her better at what they do. Her commitment and creativity create a ripple effect that benefits clients, colleagues, and the company as a whole.
As last year's Innovator of the Year, Jessica Atkinson, shared during the awards: "Innovation isn't a single moment, it's a mindset. It's a daily practice. It's the quiet confidence that progress is possible, even when it feels slow." Leila embodies that mindset every single day.
Congratulations, Leila, on this well-deserved recognition. Your innovation in action continues to push Social Kapture toward new heights!
Rookie of the Year: Ashley Sannicolas
Being a standout rookie means showing impactful performance from day one. It means finding ways to contribute meaningfully while still learning, lifting your team through collaboration and positivity, and delivering the kind of "wow factor" that makes people say, "How is this their first year?"
Our inaugural Rookie of the Year Award goes to Ashley Sannicolas, who did all of that and more.
Ashley's First Year at Social Kapture
Ashley joined Social Kapture in October 2024, and from the start, she made her mark. She was integral in the ideation, testing, and ultimate rollout of a new enhancement that significantly impacted positive business outcomes during her first few months at SK.
What Leadership is Saying
"Our inaugural Rookie of the Year displayed real grit through team changes and always led the way, realizing every goal that was set and pushing the boundaries to keep contributing in new ways. This rookie took on responsibilities across multiple teams and always sought more active growth."
When our leadership team discussed all the rookie candidates, one thing became clear: Ashley represents everything we value in a first-year team member. She embraced challenges, grew quickly, stayed steady under pressure, and pursued continual improvement with enthusiasm and professionalism.
Congratulations, Ashley! Your first year has been exceptional, and we can't wait to see what you accomplish next.
Founder's Award: Ricardo Gonzalez
While the Innovator of the Year recognizes Innovation and the Rookie of the Year celebrates Growth, the Founder's Award distinguishes someone who embodies all of Social Kapture's core values: Innovation, Growth, and Integrity.
This year's Founder's Award goes to Ricardo Gonzalez, Content Production Manager.
Why Ricardo Earned This Recognition
Ricardo leads by example in everything he does. His commitment to integrity shows in how he approaches every project, every client relationship, and every interaction with his teammates. He doesn't just meet standards—he sets them.
From Our CEO
As our CEO Annette Valle shared during the awards ceremony:
"I want to give this award in recognition of someone who not only exemplifies these values, but elevates them. A team member who has lead by example, lifts the people around them, and continually pushes our business toward its next chapter of success. The Founder's Award isn't about one moment or one achievement. It's about how you lead when no one is watching, how you uphold exceptional standards for both our clients and products, and how you consistently take initiative in a manner that represents and elevates Social Kapture's vision. It's about being the kind of person others trust, respect, and feel inspired by."
Ricardo's innovative thinking, paired with his dedication to growth, has pushed our business forward. He lifts the people around him, making everyone better through his leadership, professionalism, and unwavering commitment to excellence.
Congratulations, Ricardo, on this prestigious honor. Your leadership and dedication inspire all of us.
A Year of Excellence
These three award winners represent the very best of Social Kapture. Leila's innovation pushes our creativity forward. Ashley's rookie year performance sets a new standard for what's possible. Ricardo's embodiment of all our core values shows us what true leadership looks like.
Together, they remind us that excellence isn't just about individual achievement—it's about lifting each other up, staying curious, and embracing challenges. Congratulations again to Leila, Ashley, and Ricardo. We're proud to have you on the team and excited to see how you'll continue to inspire and innovate in the years ahead.
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