Instagram's New "Your Algorithm" Feature: What Multifamily Marketers Need to Know

Instagram recently rolled out "Your Algorithm," a new feature that gives users more control over their Reels recommendations. Users can now see why certain Reels appear in their feed and add or remove topics to personalize their experience.

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What This Means for Your Community's Social Strategy

As residents and prospects fine-tune their interests, Instagram's algorithm will lean even more heavily on content signals like watch time, saves, shares, and topic relevance to determine what shows up in their feeds.

"This update reinforces what we've known all along: creating content that truly resonates with your audience is more important than ever," says Jessica Atkinson, Director of Content Production at Social Kapture.

"Communities that understand their audience and deliver content aligned with their interests will continue to see strong performance, while generic posts will have a harder time breaking through."

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What to Focus On Now

With increased personalization, your Reels need to clearly signal what they're about from the very first frame. Strong hooks, clear messaging, and engaging visuals help Instagram's algorithm understand your content and match it with the right viewers.

This is where strategic content creation makes all the difference. Our team stays on top of platform updates like these to ensure your community's content continues reaching prospects when it matters most.

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Making the Algorithm Work for You

The good news? Communities that consistently create quality, targeted content will benefit from this update. When your Reels align with what your audience actually wants to see, Instagram's improved personalization helps you reach more of the right people.

Want to ensure your community's Reels strategy stays ahead of algorithm changes? Our team tracks platform updates and adjusts strategies accordingly, so you don't have to. Connect with us to learn more about our social media management services.

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