Share the Holiday Spirit: What to Send Us This Season
- Social Kapture
- 3 days ago
- 4 min read
The holiday season is here, and your community is glowing with festive cheer! From twinkling lights to cozy gatherings, there's magic happening all around your property. But here's the thing: if it's not on social media, did it really happen?
That's where Social Kapture comes in. We're here to help you showcase the warmth and joy of your community during the most wonderful time of the year. Whether you're hosting events, decorating common areas, or simply catching those spontaneous moments of holiday happiness, we want to see it all!
Here's your guide to what you can send us this holiday season to create content worth the follow.
1. Festive Decor That Dazzles
Your property's holiday transformation deserves to be seen! Send us photos of:
Lobby & Common Area Decor: That stunning tree in the lobby, wreaths on doors, or twinkling lights along walkways — these visuals set the scene and show prospects what makes your community special during the holidays.
Decorated Clubhouses & Amenity Spaces: Hot cocoa stations, holiday-themed fitness classes, or festive poolside decor all tell a story about your community's personality.
Building Exteriors, Porches & Front Doors: Capture those beautifully lit buildings at dusk, festive resident porch decorations, and creatively adorned front doors. The warm glow of holiday lights against the evening sky, combined with personal touches from residents, creates an inviting atmosphere that resonates with current and prospective residents alike.
Pro Tip: Take photos during golden hour (just before sunset) or blue hour (just after sunset) for the most captivating shots. Natural lighting makes your décor shine even brighter!
2. Resident Celebrations & Activities
The heart of any community is its people. Share moments that showcase the connections happening at your property:
Event Highlights: Cookie decorating parties, ugly sweater contests, or movie nights — we want to see residents having fun together. Action shots and candid moments work best!
Pet-Friendly Festivities: Pets in holiday costumes are social media gold. Whether it's a pet photo contest or Santa Paws visit, these moments are irresistible to followers.
Charitable Activities: Toy drives, coat collections, or food bank donations show your community's heart. Document the giving spirit with photos of collection stations and participation.
Resident Spotlights: Feature residents who go all out with their holiday décor or those who contribute to community activities. Personal stories create authentic connections.
What We're Looking For: Smiling faces, genuine interactions, and the energy of your community coming together. Skip the stiff, posed shots and focus on capturing real moments.
3. Seasonal Amenities in Action
Your amenities look extra special this time of year. Show them off with:
Cozy Gathering Spaces: Residents enjoying hot cocoa by the fireplace, friends chatting in the lounge, or families playing board games in common areas.
Outdoor Spaces: Even in winter, outdoor fire pits, heated patios, or snow-dusted courtyards create beautiful content that highlights year-round livability.
Fitness & Wellness: Holiday-themed yoga classes, festive spin sessions, or wellness workshops show that your community supports residents' health goals even during the indulgent season.
4. Team Spirit & Behind-the-Scenes
Your leasing and maintenance teams make the magic happen. Let's celebrate them:
Team Photos: Staff in holiday attire, teams decorating the property, or office door decorating contests bring a human element to your brand.
Thank You Messages: Video snippets of team members wishing residents happy holidays add a personal, warm touch to your social presence.
Day-in-the-Life: Quick behind-the-scenes moments showing how your team prepares for the holidays help prospects see the care and attention your property provides.
How to Submit Your Holiday Content
Ready to share the festive magic? Here's how to get your content to us:
Upload to the SK Dashboard: Log into your SK Dashboard and submit photos through our content request form. Include a brief description of what's happening in each image.
Timing Matters: Send us content at least 5 business days before you want it posted to ensure we have time to create polished, engaging posts that align with your community's brand.
Quality Counts: Use your smartphone camera in good lighting—no need for professional equipment! Just make sure photos are clear, well-lit, and capture the moment authentically.
Give Us Context: Include details like event names, dates, and any specific messaging you want to highlight. The more we know, the better we can tell your story.
What Happens Next?
Once you send us your holiday content, our team gets to work:
We Review & Select: Our content creators choose the best images that align with your brand and tell a compelling story.
We Create Magic: We craft engaging captions, add relevant hashtags, and design graphics that make your content stand out in crowded feeds.
We Schedule Strategically: Posts go live at optimal times to maximize engagement with your audience.
The Impact of Holiday Content
Sharing your community's holiday spirit does more than fill your social feed—it builds emotional connections. Prospective residents see themselves celebrating in your spaces. Current residents feel proud to be part of a vibrant community. And your team's dedication shines through every post.
Holiday content humanizes your brand, showcases your community's personality, and creates FOMO (fear of missing out) for those who aren't yet part of your resident family.
Quick Reference: What to Send Us
✓ Decorated lobbies and common areas
✓ Holiday event photos (parties, activities, gatherings)
✓ Residents enjoying amenities
✓ Team photos and holiday greetings
✓ Charitable activity documentation
✓ Building exteriors with holiday lights, resident porches, and front door decorations
✓ Pet-friendly festivities
Submit through: SK Dashboard
Timeline: At least 5 business days before the desired post date
Questions? Reach out to your Social Kapture account manager
Get in Touch With Us
If you want to learn more about how Social Kapture can help your business thrive, we encourage you to visit our Contact Page. We’re here to help and look forward to hearing from you!
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