Decoding Attribution

Your prospect’s journey is anything but linear. From Google searches to social media scrolls, a full spectrum of micro-moments now define how your prospect comes to take action on your property. We know these touchpoints are important, but are they all equally so? How can we tell which elements of property campaigns have the most impact on the prospect journey?

The answer: attribution.

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Annette Smith
6 Ways to Maximize Your Services with Social Kapture

Our most successful clients are engaged, responsive, and detail-oriented — ready and able to collaborate with our team for winning content that converts. After all, your leasing goals are our goals, too! As a Social Kapture client, we encourage you to maximize your ROI and put our team to work for your property!

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Annette Smith
4 Ways to Boost Resident Experience

In the age of real-time feedback, reviews, comments, and shares are a powerful social currency for properties. If your community struggles with negative reviews, low resident engagement, or high turnover, social media can help your team turn things around. With these four tips, your team can drive a better resident experience that boosts lease renewals and your community’s bottom line.

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Annette Smith
How AI is Driving Customer Service, Leads, and a New Generation of Renters in Multifamily

At every major conference since 2017, you’ve probably heard some variation of the line. “AI is the future of multifamily!”, along with some expert’s deep dive into the world of chatbots, automations, and algorithms. While replacing your leasing team’s online efforts with a chatbot may seem far fetched, cold, or even a little bit scary, that expert at last year’s conference was on to something.

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Annette Smith
Top 4 Reasons to Avoid Cutting Your Social Media Budget

Even if your property is fully stabilized and running like a well-oiled machine, there are several benefits to investing in an active, engaging presence across social media. From gaining a competitive edge to maintaining a pool of prospects, these are the top 4 reasons to NOT cut your budget for social media management…

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Annette Smith
Introducing...Prospect Chat

Connecting prospective residents to their future home can be difficult, especially when your team is working hard to meet the needs of residents on-site. As more people turn to Facebook as a source of information, Prospect Chat is an easy solution that bridges the gap between prospects and your leasing team.

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Annette Smith
Take it Personally

We live in a world where anything and everything can be seen, shared, researched and judged on social media. It’s no wonder we default to a cold, corporate tone whenever we create posts for our company’s profile…but this doesn’t have to be the case!

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Annette Smith