Connecting prospective residents to their future home can be difficult, especially when your team is working hard to meet the needs of residents on-site. As more people turn to Facebook as a source of information, Prospect Chat is an easy solution that bridges the gap between prospects and your leasing team.Read More
We live in a world where anything and everything can be seen, shared, researched and judged on social media. It’s no wonder we default to a cold, corporate tone whenever we create posts for our company’s profile.
However, this chorus of lifeless captions & bland images creates a huge opportunity for your property to inject some creativity, and better yet, personality into the content you create.Read More
Quick tips to help keep your social media feed from looking like a hot mess.Read More
Basic terms to help you understand the complex world of digital advertisingRead More
Instagram’s new algorithm changes how brands and individuals can increase organic reach and engagement. This will be good news for those of us who have been mourning the loss of the chronological feed, which is making its return. Sort of.Read More
Facebook listened to the feedback from its users and is ending — thank goodness — the “Explore” feed feature.
Instead of just using the geofilter, which is based on location only, brands can target users based on their interests, time of day, gender and other variable data.Read More
With more than 200 million users taking advantage of the temporary Stories on Instagram, the platform is increasing visibility of the widely used feature. To get more users to click on the content created and shared as Stories, Instagram added a new form of presentation to its visually-driven feed.Read More
Now you can see first-hand which one of your Insta-followers is actively participating in the polls. That’s right, real clicks.Read More
To help you start taking advantage of these benefits, we’ll explain how to use Facebook and Instagram live to promote your property.Read More
Here are three tips for the three social giants that will assist you in maintaining a consistent, professional feel.Read More
The more consistent you can be at connecting with your target demographic, the more effective your communications will be.Read More
Your Social Network Doesn’t Matter, It’s Your Content That Does!Read More
What is targeting, you ask.
Well — in the world of marketing, targeting allows you to focus your efforts on the best audience so you spend your ad dollars wisely and raise more awareness for your apartment complex.Read More
Facebook is making it easier than ever for businesses to make a unique visual statement with the launch of its new Camera Effects Platform.
Starting Instagram and Twitter accounts is easy. Maintaining each account with daily posts takes time and effort, but building a loyal and engaged following — that takes strategy.Read More
Let’s, for a moment, pretend that we’re discussing your new property. It’s behind in leasing and needs to sign 10 leases this week. You’re stressing because you don’t know how you’re going to get it done.
For one, you don’t get that much traffic. You want to run a special to attract new people but you think, ‘how are we going to expose it to enough eyes?’Read More
Ever dream of showing someone the world through your own eyes? Well, thanks to some innovation and a move into the future, Snapchat made that dream a reality with its new product — Spectacles.Read More