Introducing...Prospect Chat!

Connecting prospective residents to their future home can be difficult, especially when your team is working hard to meet the needs of residents on-site. As more people turn to Facebook as a source of information, Prospect Chat is an easy solution that bridges the gap between prospects and your leasing team.

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Annette Smith
Take it Personally!

We live in a world where anything and everything can be seen, shared, researched and judged on social media. It’s no wonder we default to a cold, corporate tone whenever we create posts for our company’s profile.

However, this chorus of lifeless captions & bland images creates a huge opportunity for your property to inject some creativity, and better yet, personality into the content you create.

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Annette Smith
A New IG Algorithm For A Balanced Feed

Instagram’s new algorithm changes how brands and individuals can increase organic reach and engagement. This will be good news for those of us who have been mourning the loss of the chronological feed, which is making its return. Sort of.

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Annette Smith
Marketing isn't Magic. It's Simple Math

Let’s, for a moment, pretend that we’re discussing your new property. It’s behind in leasing and needs to sign 10 leases this week. You’re stressing because you don’t know how you’re going to get it done. 

For one, you don’t get that much traffic. You want to run a special to attract new people but you think, ‘how are we going to expose it to enough eyes?’ 

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Annette Smith