Best Practices for Maintaining Consistent and Professional Social Platforms
It’s easy to get caught up in the daily routine of personal social media postings, but if you’re someone who also runs a professional page, it’s important to keep it about the business.
That’s not to say you can’t have fun with it!
Here are three tips for the three social giants that will assist you in maintaining a consistent, professional feel.
When it comes to social media platforms, Facebook has the most customizable options. Everything from the ‘about’ section to your cover photo to a call-to-action, which is essential in properly marketing your page.
You won’t gain any significant traction on your page if you’re not posting photos and videos. However, that doesn’t mean you should spam your followers with any picture or video you find on the web.
Hiring a professional photographer or videographer is never a bad idea. If that’s not in the budget, explore your smartphone. The iPhone, in particular, comes with a mobile version of iMovie that’s easy to use and ideal for making quick 15-30 second videos.
Facebook Live is also an option, but remember, keep it professional. When going live, you run the risk of accidentally posting something that’s not a part of your brand.
Speaking of keeping things on brand, avoid memes if you can. It’s easy to get caught in this trap, but don’t go for the quick post.
Variety Is Key
Don’t get long-winded with your posts. The shorter the sweeter and it’s overall more engaging according to internet marketing guru, Jeff Bullas.
Retail brand Wall Posts less than 80 characters in length receive 66% higher engagement than longer Posts. Very concise Posts – those between one and 40 characters – generate highest engagement. Only 5% of all retail brand Wall Posts are less than 40 characters in length, even though these receive 86% higher fan engagement.
Other important tips to remember include: asking questions in your posts, sharing posts from other respected businesses in your industry, and staying relevant (an occasional funny picture from the office isn’t bad, but don’t make it the norm).
Any social media expert will tell you that quantity is very important to being successful on Twitter, but that doesn’t mean that you should sacrifice quality.
Short And Focused
Just because you have 140 characters to use, doesn’t mean you should use them. Keep your tweets concise and professional (avoid shortened slang like “u” and unnecessary emojis).
On top of that, stay on point. Don’t meander and don’t try to communicate too much.
Visuals And Links
A great way to make up for the lack of characters is by including visuals and links.
Twitter allows for video, multiple pictures, and GIFs to be included in posts. Utilize it, but like we mentioned above with Facebook, keep it professional and treat GIFs along the same lines as memes. Use at your own discretion, and keep in mind that you’re representing a business, not yourself.
Polls And Hashtags
Think of the poll aspect of Twitter in the similar vein as questions on Facebook. Polls are a valuable addition to tweets and instantly draw the eye. They also allow you to put a little more personality into your posts. Think about your profession and your brand, and whether or not polls work for you.
Hashtags are usually the first thing that comes to mind when one thinks of Twitter. Do research in your field and find out which hashtags generate the most response (retweets, likes, etc.). Don’t be afraid to join in a trend as well, as long as you can do it professionally. Popular local events and holidays are great opportunities for connection through hashtags.
The newest kid of the social media power trio, Instagram is the best place to add personal flair to your professional account.
Instagram is the place for you to expand your creativity, more so than Facebook and Twitter. Obviously, every post requires photos and videos, but it’s the way in which you utilize it that’s important.
Don’t merely post a photo, but post an image that shows you are involved in the community, interacting with clients, or even behind the scenes on a project.
Speaking of clients, short video testimonials take recommendations for your business to another level and allow your followers to see the impact you’re making on a day-to-day basis.
Location, Hashtags, And @Mentions
Connect with your followers and competitors. Users will appreciate a professional page that isn’t afraid to acknowledge their followers or similar businesses. When appropriate, respond to comments and add a personal touch by replying to comments.
Location and hashtags speak for themselves. Show that you’re community oriented and that you are aware of what’s happening in your industry and in the world. Follow the trends but only if appropriate to your business.
The latest evolution to Instagram is Instagram Stories. A slideshow format that appears at the top of your app, Stories is ideal for professional pages because it’s the first thing users see when they log in.
Show followers the ins-and-outs of your daily routine, tag other accounts, and start a hip marketing campaign through Stories.
The bottom line for all three social media accounts is to stay professional. Ask yourself: If I saw another professional account post what I’m posting, would I take them seriously? If the answer is yes, keep doing what you’re doing. If the answer is no, head back to the drawing board.