Facebook Removes the Explore Feature after Negative Feedback


Facebook listened to the feedback from its users and is ending — thank goodness — the “Explore” feed feature.

According to a post from the social media network, “You gave us our answer: People don’t want two separate feeds. In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn’t actually help them connect more with friends and family.”

The split newsfeed, which launched in October of last year and was tested in six different countries, was ultimately a flop. The “Explore” feature gave users the opportunity to find additional news and entertainment from Pages that weren’t normally in their news feed.

In short, it was a way for Facebook and Pages to potentially monetize on users’ activity, keeping them on the app for longer periods of time because they were being fed more content. But it didn’t win over its users, or the businesses using Facebook as a marketing tool.

Facebook continued, “We constantly try out new features, design changes and ranking updates to understand how we can make Facebook better for everyone. Some of these changes—like Reactions, Live Video, and GIFs— work well and go on to become globally available. Others don’t and we drop them. Today, we’re ending one of those tests: the Explore Feed.”

The Explore Feed was a trial response to consistent feedback we received from people over the past year who said they want to see more from friends and family in News Feed. The idea was to create a version of Facebook with two different News Feeds: one as a dedicated place with posts from friends and family and another as a dedicated place for posts from Pages.

Ultimately, Facebook is making sure that it keeps prioritization of its News Feed to interactions and information that users prefer, based on their actions.

This is good news for businesses like yours because users follow your Page to get information about your property, such as event updates and available units. They want to see the information you’re publishing, so now it won’t have the potential to be blocked or overlooked.

Annette Smith