Introducing: Influencer Marketing Services with Social Kapture
Everywhere you turn, influencers are making waves across social media platforms. From fitness to interior design, there’s no shortage of #sponsored posts from content creators endorsing their favorite brands. Whether you’re looking to promote your community’s lifestyle or tap into an audience of interested renters, Influencer Marketing with Social Kapture can amplify your social media efforts and help your community stand out from the competition.
Influencers are content creators who have built loyal followings online. They can fill a variety of niches across platforms, including Instagram, YouTube, Facebook, Twitter, and their blog.
Influencer marketing is the practice of leveraging the platforms and audiences of content creators to increase awareness and drive conversions for your property. Influencers create and post content to their own profiles and pages, encouraging their audience to take actions in line with your campaign goals.
Influencers are known as such for one reason — they’re influential. Through pictures, videos, and blog posts, they’re positioned as trusted experts within their niche. Social Kapture’s network of over 70,000 influencers connect the dots between properties and potential residents by leveraging their personal brand authority in an authentic, non-promotional manner.
Instead of hearing directly from your property about how amazing your pool and location are (which can sometimes come across as biased), prospects receive this same information from an influencer who’s opinion they value, and lifestyle they share (or admire). People trust the recommendations of other people — and influencers have worked diligently to build a sincere rapport with their following.
For the multifamily industry, influencers are an indispensable component of marketing communities on social media. For your property, influencers can:
Expand Your Reach
Word-of-mouth is still the fastest, most trusted way information spreads about your community. The digital world is no exception. With influencer marketing, your property’s best angles are shared with audiences beyond your current followers. Social Kapture’s local influencers put your community front and center on thousands of newsfeeds, capturing the interest of prospects seeking an authentic point of view from a trusted source. Every like, share, and comment tips the algorithm in your favor, expanding reach and impressions beyond your property’s own social media page.
Promote the Lifestyle, Authentically
From neighborhood hotspots to popular amenities, Social Kapture influencers create and share content that gives prospects an authentic taste of life inside your community — effortlessly blending your property into their personal brand and promoting its best features. Potential residents looking for a prime location, particular amenities, or specific services are more likely to take action, knowing this information about your community came directly from a trusted source.
With influencer marketing poised to be a 10 billion dollar industry by 2020, it’s safe to say that influencer partnerships are a valuable component of any multifamily marketing strategy — especially new for lease-ups and communities in competitive markets.
While most teams are tasked with the time-consuming work of scouting influencers, negotiating rates, and chasing down contracts and content, Social Kapture clients never have to worry about doing any legwork. Our stress-free Influencer Marketing service is as easy as 1-2-3! Simply choose your budget, set your campaign goals, and let Social Kapture handle the rest!
We hand select the best talent for your property’s brand, target audience, and goals. Our team does all the heavy lifting — from negotiating terms to scheduling campaigns and amplifying content across platforms on your behalf.
Ready to get started? Click here to submit your Influencer Marketing request! As always, if you have any questions, contact our Client Services team!