The Guide to Having Fun & Avoiding Disaster with Emojis


Emojis are fun. Emojis are cool. They’ve even got a movie and a world day dedicated to them!

For the multifamily industry specifically, emojis can make a huge difference in your digital communications strategy — enhancing your brand with more personality and a humanizing touch.

When used strategically, emojis can transform the way you connect with prospects and residents, converting them into your biggest fans.

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Emojis aren’t just fun to look at and use, there’s hard evidence that these little icons can have a big impact on your digital communications. By the end of 2019, there will be over 3,000 emojis available across devices — providing endless ways to add a little flavor to your property’s communications.

Share a little emotion and enjoy:

Increased Engagement 📈

Tweets that include emojis receive 25% more engagement than those that don’t. On Facebook, posts with emojis result in 57% more likes, and 33% more comments and shares!🤯

Improved Open Rates 📩

Do you regularly send emails to residents about events, lease renewals, or referrals? Experiment with emojis — studies show that placing them in your subject line can lead to increased open and response rates! 🎉


Clear Communication 💬

That little sting you feel when someone responds to your text with a pointed “That’s fine.” or “Sure.”? It’s valid.

Even though it’s just a message ending in a period (which is a totally normal way to end a sentence), it still feels flat, finite, and a little negative. Without face-to-face conversation, important cues like tone, hand gestures, and facial expressions are easily lost  — paving the way for misinterpretation and misunderstanding.

And the last thing you want your residents to be is offended or confused.

Emojis can help reduce ambiguity and draw your residents’ attention to important information. For example:

The bark park is closed today from 2-4pm for maintenance.

⚠️The bark park is closed today from 2-4pm for maintenance.🧹

If the above were a text message or email subject line for residents, the first wouldn’t be as memorable or effective as the second. The second, with the warning sign (⚠️) and broom (🧹) not only grab the attention of the reader but also provide more details about the closure (cleaning) without extra text.

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With close to 3,000 emojis to choose from, finding the right one to add a little pizazz to your messaging can spell fun (or disaster) for you and your team. Before you go on an emoji posting spree, it’s important to know that there are some rules of engagement. Bookmark this blog post to keep the following reminders handy:

Choose the Right Emojis

Across platforms, these are some of the most popular emojis in use that can draw attention to links, emphasize exciting events, and spark curiosity: 👉 👇 👏 🎉 🚀 🔥 👀

Give these a try in your next email, text, or social media post:

Funny/Laughter - Tickle a funnybone or two.

🤣 😂 😭

Shocking/Urgent - Great for important or time-sensitive information like closures and specials.

🤯 😱 🚨⚠️

Celebration/Party - Get your residents excited for the next event!

🎉 🥳 💃 🕺

Excitement - Great news pairs well with these.

🤩 🤗 🙌 🥂

Cool/Relaxed - Use these to create a laid-back vibe.

😎 🤙 💆‍♀️ 🧖‍♂️🛀 🧘‍♀️

Don’t Overdo It

When it comes to the fine art of emoji-ing, the general rule of thumb is to not overdo it. Your messages shouldn’t look like a pictogram puzzle. One or two well-placed emojis is plenty enough to communicate your message clearly and evoke emotion with your residents and prospects.

However, there are exceptions to this rule. On occasion, repeating the same emoji back-to-back can be done for added emphasis. For example:

Our Maintenance Supervisor won Employee of the Year! You deserve it! 👏👏👏

Emoji Placement

Emojis are meant to enhance a word or a sentence, so they’re better off used at the end of a sentence as opposed to in the middle. Generally speaking, emojis shouldn’t replace words in a sentence, but there are exceptions. Before sending or posting, ask yourself: does the emoji-word swap make the message more difficult or easier to understand?

In all cases, use your best judgment.


Tuesdays were made for tacos. 🤤Join us in the resident lounge to get your fix! 🌮

Have you seen our new electric vehicle charging stations? 🔋🔌

We see lots of fun in your future.🔮

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On social media, in group chats, and all across the internet, these emojis have taken on a life and new meaning of their own. When communicating with your residents (on social media, via e-mail, printed flyers, or otherwise), we recommend avoiding the following emojis:


🍑 😘 🤬🍆 💩👅🖕💋💦🤮☠️👄

From their potential for misinterpretation to wildly inappropriate, it’s best that these emojis never see the light of day in all of your property communications. Trust us, it’s better this way.  


If you have any questions or concerns about using emojis on your property’s social posts or paid digital ads, email us at!

Happy emoji-ing! 🥳

Annette Smith