How Facebook Messenger is Quickly Becoming Your Most Important Business Tool


How many times in the past year have you visited a business’ Facebook page and been greeted with an automated message from the messenger app? Pretty often, right? That’s because Mark Zuckerberg is making a push to have messaging be the forefront of the social platform.


Earlier this month, the Facebook CEO revealed his vision for "a privacy-focused messaging and social networking platform" where people can communicate freely and securely.

If you pay attention to the Facebook trends, it makes total sense. Recently, the social giant announced that after acquiring the popular platforms, it’s working to integrate its own Messenger, Instagram, and WhatsApp, again, putting messaging services at the helm of the platform’s offering.


In his announcement, Zuckerberg said that "private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication."


What does that mean for business? People want personalization. Especially Millennials, who are the largest and most ethnically diverse population of consumers right now. Millennials want to feel like brands’ are listening to them and paying attention to their needs. And what better way to do that than with personalized messages through your company’s Facebook page.


Many consumers are also hesitant to post publicly, aside from reviews and simple comments. If they have a question about your property, for example, they may feel much more comfortable reaching out to your team via messenger. That way, they can get the answers and inquire about possible residency without putting all of their information out in the public eye.


When marketing your property and available units, take advantage of Facebook Messenger. More than 1.3 billion people use the service on a regular basis. On top of that, more than 2 billion messages are sent each month between people and businesses. So if you think Messenger is only for people and not brands, you're wrong.

Those automated bots we mentioned earlier, those are a wonderful way to reach out to prospective and even current residents visiting your property’s Facebook page.

If you need help getting started, we created a new service that takes your social marketing efforts to the next level.

Prospect Chat is our 100% automated Facebook Messenger service that allows prospective residents to exchange messages with your property’s Facebook page. And the best part, it does all the work for you. We know how difficult and time consuming it is to keep up with messages. It can be a full-time job.

That’s why our program is fully customized around your offering and needs. With a few simple keywords, prospects can get information on current specials, floor plans, amenities, move-in dates and more. As a part of the message exchange, Prospect Chat collects their information — making it easier for teams to follow up and turn leads into leases.

Get a demo now to see how Prospect Chat can work for your property.


With more than 8 billion messages sent between consumers and business each month on Facebook Messenger, it’s become one of the most powerful customer service tools available. Use our Prospect Chat or ensure that you have a dedicated team member monitoring your page’s Messenger app to respond quickly and accurately to questions that may come up about your property.

Have more questions about how to automate your Messenger service? Reach out to our team today!

Annette Smith