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5 Years of Kreating Magic: Diego's Social Kapture Journey

Writer: Social Kapture
Social Kapture
11 minutes ago
3 min read

Time flies when you're creating amazing work! Today, we're celebrating Diego Velazco’s 5-year anniversary at Social Kapture. His undeniable dedication and unmatched creativity have helped bring our agency's vision to life.

The Journey Began 

Diego joined Social Kapture in September 2021 as a Social Media Graphic Designer. Since then, he has mastered his design skills, helped transform Social Kapture’s branding, and settled into his new role as Creative Lead.

Key Milestones

Throughout their time at Social Kapture, Diego has:


  • Transformed SK’s visual identity by building a new logo system, a complete modular icon system, and a full brand color and typographic system, all packaged in a 60+ page brand book.


  • Spearheaded a website overhaul and designed a new and improved version.


  • Created our custom-coded client dashboard from scratch, giving him the chance to refresh his UX/UI skills and learn new software to build an industry-level design in Figma.

Impact on Our Team 

Diego’s expertise in graphic design and creative direction has been instrumental in:


  • Establishing Social Kapture’s status as the leading multifamily marketing agency in the nation


  • Inspiring team members to push creative boundaries by teaching new skills and always being a resource for support. 

Team Recognition 

"Five years ago, Diego joined Social Kapture, and since then he's helped develop our brand into what it is today, with everything he brings inspiring the creative direction of this entire team. Five years in, his influence is all over the work we put out, and we're so proud of everything he's done here." - Annette Valle, Founder & CEO
"I've had the privilege of working with Diego for the past two years, and his creative talent still amazes me every day. Whether it's a project big or small, he brings the same sharp eye and care to every piece of work, and Social Kapture is better because of him." - Ivy Facio, VP of Marketing and Growth

In Their Own Words 

When reflecting on their journey, Diego shared: 


"Each year, Social Kapture has grown with more partners and by raising the quality of our services; I’ve grown right alongside that. From social media graphic designer to graphic designer marketing specialist, then to senior graphic designer, and now to Creative Lead. As a creative mentor, I take pride in teaching the rest of the team how to design strategically, because a beautiful image is just that if it isn't presented to an audience in a strategic and calculated way.  My role has gone from making things to making sure our whole team knows how to make the right things, for the right reasons.”

Legacy at Social Kapture

Over five years, Diego has helped shape our agency by:


  • Partnering with our Business Development and Sales team on the deck and collateral that give potential clients their first impression of who we are. Diego consistently stays ahead of the curve, updating our materials as our services and the market evolve.


  • Becoming the creative heartbeat behind our team culture, from headshot photographer to the go-to designer for every conference booth, banner, and backdrop, to producing videos that tell Social Kapture's story.


  • Collaborating with and guiding team members through the creative process, including mentoring our newest designer on the marketing team.

Looking Ahead 

Diego is excited to grow his leadership skills and continue creating systems, not only to solve current problems but upcoming ones too.

Join the Celebration!

Help us celebrate Diego's anniversary by following and engaging with us on our social media channels. 

Get in Touch with Us

If you have any questions about our services or want to learn more about how Social Kapture can help your business thrive, we encourage you to visit our Contact Page. We’re here to help and look forward to hearing from you!

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