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A Multifamily Marketer's Holiday Wishlist

Writer: Ashley Balmaceda
Ashley Balmaceda
10 minutes ago
2 min read

It’s officially holiday season! As we create social strategies and look ahead to the new year, one thing sits at the top of every multifamily marketer's wishlist: fresh content from our communities.


The best social media content doesn't always require a professional photoshoot or a big production. It's as simple as sharing a few updated photos, what's happening around the property, or a tip about neighborhood hotspots. So, if you're wondering what to send the Social Kapture team this holiday season, we've put together a little wishlist!

Updated Interior Photos:

New photos of your model units, renovated spaces, amenities, and resident common areas are always welcome! Whether it's a newly staged apartment or an updated fitness center, these assets help keep your feed fresh and give prospective residents a better sense of what to expect at your community.

Community Events/Resident Moments:

Is your community hosting a resident event, planning a holiday celebration, or putting together a fun community activation? Send us photos and videos! This is an ideal way to capture the personality of your property and highlight the experiences that make it feel like home. Candid moments are always a plus!

Neighborhood Gems:

Your community is about more than just what's on-site. Share your favorite local hot spots and local attractions. Neighborhood highlights give us great opportunities to create engaging, location-specific content while showing prospective residents what makes your area special.

Brand Assets & Property Updates:

If you have a new logo, updated brand guidelines, or exciting property announcements, we’d love to know! The more up-to-date information and creative assets we have, the better we can make sure your social presence reflects your community accurately and consistently.


Going through a rebrand? We can help shape your social media creative vision and build the hype. Make sure to reach out!

A Little Behind-the-Scenes Content:

You can’t go wrong with showing the people behind the property. Share team celebrations, employee spotlights, fun office moments, and everyday behind-the-scenes content. Putting faces to your community creates a more personal connection with residents.

Make Our Holiday Wish Come True

A steady flow of fresh content helps us create more relevant, engaging, and authentic social media for your community. You don't need to have everything perfectly planned or professionally produced. The little moments, updated assets, and local recommendations can go a long way with our creative team.


When in doubt, send it to the SK team!

Get in Touch with Us

If you have any questions about our services or want to learn more about how  Social Kapture can help your business thrive, we encourage you to visit our Contact Page. We’re here to help and look forward to hearing from you!

Social Kapture Disclaimer

The content provided on this website is intended for general informational purposes only. While we strive to ensure the accuracy and relevance of the information shared, we make no guarantees regarding its completeness, reliability, usefulness, or the results and performance of any strategies or services discussed. Any actions you take based on the information found here are solely at your own risk. Social Kapture disclaims any liability for decisions made or actions taken in reliance on this content by you, other visitors, or any parties informed of its details.


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