For most renters searching for a new apartment, three words always ring true: location is everything. In fact, according to research by Apartment Guide, 62% of renters consider location more important than the unit itself, and 74% say they’re moving to live in a more familiar location (Sirull, 2018).
This data, as well as our years of serving the multifamily industry, has proven the importance of hyperlocal content as a key addition to your social media strategy. Activating the neighborhood around your community through this type of content is an effective tool that we’ve incorporated into our Local and Premium Social Media Management packages.
After upgrading to our Local package, our client, The Residences at LSU Health, saw a 60% increase in impressions and a 144.7% increase in engagements in just one month compared to their performance on our Pro package, which does not include a hyperlocal content strategy (Social Kapture, 2023).
To deliver top-quality hyperlocal content to our Local and Premium clients, our team of Social Media Coordinators considers every detail that makes your community unique. Requests made through Content Request Forms, active times of year for local events, proximity to local hotspots and attractions, as well as the community’s lifestyle and leasing goals are all factors used to create the right kind of content to activate our clients’ local area through social media.
Here’s a quick look into our planning process, featuring some favorite local hotspots that our Social Media Coordinators have highlighted for clients across the country.
Chelsea Santa Monica | Santa Monica, CA
Local highlight: Élephante
Analysis from our Lead Social Media Coordinator, Casey:
“Élephante has the ideal mixture of picture-perfect ambiance and post-worthy plates to really make this highlight pop on [Chelsea Santa Monica’s] feed. With mouth-watering meals and delightful drinks, this pick will always perform well with social audiences!”
2929 Weslayan | Houston, TX
Ayla on Krog | Atlanta, GA
If you’re looking for more ways to showcase your location, attract prospects and engage your audiences, include hyperlocal content into your community’s social strategy. You can learn more about the local content offered in our Local and Premium packages by emailing sales@socialkapture.com.