An Influencer-Driven Campaign: Modern Marketing For An Affordable Community
- Kelly Stack
- Jul 9
- 3 min read
Located in Bessemer City, North Carolina, The Lofts at Osage Mill is a community that blends historic character and modern appointments. As a brand-new affordable living community, they sought to increase brand recognition and awareness among potential renters. Ready to take a new marketing approach, The Lofts at Osage Mill partnered with us to execute a custom influencer marketing campaign.
The Vision
The Lofts at Osage Mill imagined a campaign that would kapture the historic nature
of their community and showcase the unique features throughout their residences. This inspired our team to find a creator who could artfully articulate this vision while incorporating crucial information about the affordability of the community.
Making Waves Together
Partnering with local influencer Ashley Nesbit (@the_ashley_nez), the campaign took shape with her creativity and charm. Ashley visited The Lofts at Osage Mill for a detailed tour, taking in all the unique amenities and features while creating a stunning Reel and matching TikTok to share with her followers.
The Impact
Creative content with real results—our campaign with Ashley Nesbit and The Lofts at Osage Mill reached the target audience and generated significant new awareness for the community.
The Numbers That Matter
24.2K views on campaign content
522 shares + sends between Instagram and TikTok, increasing organic reach
35 new followers on Instagram
1,500% website traffic increase within the week of the campaign
+1,000% increase in active website visitors from Charlotte, NC and Gastonia, NC — the top two target markets for The Lofts at Osage Mill
Client Testimony
“I was skeptical about using an influencer for an affordable lease-up, but Social Kapture was a great partner! Social Kapture worked with us to find the right influencer for our targeted audience and geographical area and we immediately saw results after implementing. We saw a 1500% spike in traffic during that month, with a significant increase in visits from Charlotte and Gastonia, our top target markets. It was exactly the kind of exposure we were looking for, helping to make our lease-up a success!" — Amanda Lewis, Director of Marketing, Winn Residential
Our Top Insights
Some may believe that influencer marketing should be reserved for the most high-end, luxury communities. However, the impactful data from this campaign shows how beneficial this approach can be for all properties, including affordable housing communities.
Finding the right creator for a campaign is the key to authentic and engaging content that will resonate with potential renters in the area.
Ready to Tell Your Story?
Every community has something special that makes it stand out. Want to explore how we can help showcase what makes yours unique? Let's chat about creating content worth the follow.
Get in Touch with Us
If you have any questions about our services or want to learn more about how Social Kapture can help your business thrive, we encourage you to visit our Contact Page. We’re here to help and look forward to hearing from you!
Social Kapture Disclaimer
The content provided on this website is intended for general informational purposes only. While we strive to ensure the accuracy and relevance of the information shared, we make no guarantees regarding its completeness, reliability, usefulness, or the results and performance of any strategies or services discussed. Any actions you take based on the information found here are solely at your own risk. Social Kapture disclaims any liability for decisions made or actions taken in reliance on this content by you, other visitors, or any parties informed of its details.
Commentaires