An Influencer and Some Chickens: A Unique Campaign for a Unique Community
- Kelly Stack
- 2 hours ago
- 2 min read
In a crowded market like Austin, Texas, communities must go the extra mile to stand out. That’s why Shelby Ranch partnered with Social Kapture to showcase their one-of-a-kind amenities that support a curated resident lifestyle with a custom influencer campaign.
The Vision
Shelby Ranch’s unique amenities — think on-site chickens for fresh eggs, on-site bees for homegrown honey, and a certified wildlife habitat — inspired our team to craft an equally unique campaign. They selected our Custom influencer package to create a campaign that spanned multiple weeks and kaptured the very best of the community.
Making Waves Together
To help Shelby Ranch stand out, we partnered with local influencer Lauren Warnke (@atxandchill). First, Lauren and her partner visited Shelby Ranch for an in-depth tour, creating an engaging Reel showcasing all the luxury features and amenities. Next, Lauren attended the Grand Opening party and created a Carousel post celebrating the big event.
The Impact
The proof is in the results: our campaign with Lauren and Shelby Ranch resonated with audiences and brought new eyes to the community. The two-part campaign highlighting what makes Shelby Ranch extraordinary yielded excellent outcomes and continues to garner audience attention.
The Numbers That Matter
35.5K Views on campaign content
1.2K Interactions showcasing active audience engagement
303 Sends extending organic reach
188 Website Sessions demonstrating strong audience conversion
The Key Takeaway
With a community as unique as Shelby Ranch, the best way to stand out from the crowd is with equally unique content that delivers the specific vibe and an authentic, immersive experience. When genuine style merges with substantive content, potential renters notice.
Ready to Tell Your Story?
Every community has something special that makes it stand out. Want to explore how we can help showcase what makes yours unique? Let's chat about creating content worth the follow.
Get in Touch with Us
If you have any questions about our services or want to learn more about how Social Kapture can help your business thrive, we encourage you to visit our Contact Page. We’re here to help and look forward to hearing from you!
Comentarios