Finding the Right Fit: How Kairoi Residential Transformed Its Social Media in 90 Days

Social Kapture
Jun 29
2 min read

Kairoi Residential knew it was time to elevate its social media presence. As social continues to grow as a key piece of the multifamily marketing mix, they were looking for a new partner who could help them reach their goals.

As a growing multifamily portfolio with communities across multiple markets, they understood that social media done right required more than just posting. It required strategy, consistency, and an agency that actually understood the apartment industry.

When Kairoi made the switch to Social Kapture, the goal was clear: invest in a real social media strategy and build a presence that their communities could be proud of.

The Partnership

Social Kapture onboarded 20 Kairoi Residential communities beginning March 1, 2026 — 17 on the Premium Package and 3 on the Local Package. From day one, the Social Kapture team took full ownership of social strategy, content creation, local photography, and audience growth across every property.

Ninety days later, the results spoke for themselves.

"Onboarding 23 communities in under two months is no easy feat, but the streamlined onboarding sheet created by the Social Kapture team was my favorite part of the process. It made gathering information incredibly easy." — Kristen Ford, Director of Marketing Services

The Results

In just 90 days (March 1st – May 13th), the Kairoi portfolio generated:

1,056,319 total views (+14.2% over pre-partnership baseline)
552,286 total reach
37,170 total engagements (+2,457.7% over pre-partnership baseline)
1,479 new followers (+473.3% over pre-partnership baseline)
17,180 total audience (+11.2% over pre-partnership baseline)

The engagement growth was the standout story. Pre-partnership, the portfolio was generating 1,453 engagements across all 20 accounts. Within 90 days under SK management, that number jumped to 37,170 — a 2,457.7% increase.

What Made the Difference

For Kairoi, the shift wasn't just about better numbers. It was about finally having a partner who understood the multifamily space, showed up consistently, and built a social presence that matched the quality of their communities.

The combination of hyper-local content, professional photography, and a dedicated strategy team meant every property — from The Bond in Austin to Elora at Flower Mound — had a feed that reflected its unique identity and spoke directly to prospective residents.

The Takeaway

Ninety days. Twenty communities. A 2,457.7% increase in engagement.

When Kairoi Residential made the decision to invest in the right social media strategy, this is what was waiting on the other side.

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