Grow Your Community's Social Following Without Adding to Your To-Do List

Ivy Facio
Mar 31
2 min read

We handle the content — here's how your team can help drive residents and prospects to your pages.

Great content only goes so far if the right people aren't seeing it. Growing your community's social following is a team effort, and some of the most effective tactics happen right on-site. Here are five simple ways your leasing team can help build your audience and keep it engaged.

Spread the Word at the Leasing Office

Keep your Instagram and Facebook handles visible at the front desk and throughout your leasing office. A small sign or framed graphic with your handles and a QR code makes it easy for prospects to follow you on the spot.

Give People a Reason to Follow

Offer a small perk like a raffle entry or branded giveaway item to residents or prospects who follow your pages. A little incentive goes a long way in turning a casual visitor into a loyal follower. Check with your corporate office for contest and giveaway guidelines.

Use Events to Build Your Following

Resident events are a natural opportunity to promote your pages. Remind attendees to follow along and tag the community. Your team can even set up a small sign at the event, encouraging them to do so.

Add It to Every Tour

Make mentioning your social pages part of your standard tour flow. A simple "make sure to follow us on Instagram and Facebook!" goes a long way. Prospects who follow you are more likely to stay engaged and convert.

Make It Part of Move-In

Include your social media handles in every move-in packet or welcome gift. New residents are excited and engaged, so it's the perfect moment to get them following and connected to the community from day one.

SK’s Role

Growing your social presence doesn't have to fall entirely on your team. We handle the content, and with these simple habits in place on-site, you'll have everything working together to get your pages in front of the right people. Your Social Kapture Account Manager is here whenever you need us.

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If you have any questions about our services or want to learn more about how Social Kapture can help your business thrive, we encourage you to visit our Contact Page. We’re here to help and look forward to hearing from you!

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The content provided on this website is intended for general informational purposes only. While we strive to ensure the accuracy and relevance of the information shared, we make no guarantees regarding its completeness, reliability, usefulness, or the results and performance of any strategies or services discussed. Any actions you take based on the information found here are solely at your own risk. Social Kapture disclaims any liability for decisions made or actions taken in reliance on this content by you, other visitors, or any parties informed of its details.