How Greystar Salt Lake City Grew Their Social Presence with SK's Exclusive Package
- Social Kapture
- 2 days ago
- 3 min read
As a Greystar Recommended Supplier, Social Kapture partnered with Greystar to launch a three-month social media pilot with Social Kapture's Exclusive Package across five Salt Lake City communities: Metro at Fireclay, Embold, Reveal, Milagro, and Copperwood.
The pilot had two clear goals:
Prove the value of quality organic social media with improved tracking to clearly show ROI.
Demonstrate the value of an agency partnership by shifting content creation from onsite teams to agency experts.
Each community was upgraded from its existing Social Kapture Pro Package to the Exclusive Package from November 1, 2025, through January 31, 2026.
Social Kaptures Exclusive Package is built for communities ready to accelerate growth, maximize engagement, and create meaningful impact, while our team fully owns and manages social media, removing the burden from onsite teams.
Key Data Points
Portfolio Performance:
Hours Saved Per Community: 20-30 per month with Exclusive service
Total Impressions: 1.01M across Instagram and Facebook
Total Video Views: 27.9K across social channels
Follower Growth: 18% increase across all social channels
Hours Saved for Onsite Teams: 250+ during the pilot period
Property Breakdown
Instagram:
108 followers gained
26,319 impressions
2,159 video views
Facebook:
36 followers gained
256,873 impressions
2,417 video views
Instagram:
80 followers gained
28,722 impressions
2,603 video views
Facebook:
33 followers gained
105,875 impressions
5,674 video views
Instagram:
80 followers gained
22,945 impressions
1,814 video views
Facebook:
29 followers gained
215,814 impressions
4,502 video views
Instagram:
69 followers gained
19,551 impressions
1,146 video views
Facebook:
32 followers gained
112,767 impressions
2,474 video views
Instagram:
57 followers gained
19,062 impressions
1,580 video views
Facebook:
72 followers gained
202,996 impressions
3,598 video views
"Exclusive is SK's most impactful offering because it's truly built to take everything off your onsite team's plate. We handle the full scope of your social — strategy, content, execution, audience growth, engagement — so your onsite teams can stay focused on what actually drives your community forward, like leasing and resident retention. It's a seamless, hands-off solution that ensures your social presence is elevated, consistent, and working for you every day." - Kelly Stack, Vice President of Operations
Key Takeaway
By upgrading to the Exclusive package, each community saw firsthand what full-service social media can deliver. The impact was immediate, with over 250 hours given back to leasing staff across the portfolio during the pilot period alone.
With Social Kapture handling everything from Reels production and hyper-local content to organic engagement and monthly strategy, the results speak for themselves. 487 new followers gained across the portfolio, nearly 100 per community, combined with over 1 million impressions in just three months. This is what a truly supported social presence looks like, and it's what Social Kapture brings to every community we serve.
Ready to see what the Exclusive package could do for your portfolio? Connect with our team to learn more.
Get in Touch with Us
If you have any questions about our services or want to learn more about how Social Kapture can help your business thrive, we encourage you to visit our Contact Page. We’re here to help and look forward to hearing from you!
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