Library Lofts: How Usage Rights Extended Campaign Reach
- Ivy Facio
- Jan 27
- 3 min read
Located in Cleveland's art and cultural district, Library Lofts partnered with Social Kapture for a Custom Influencer Marketing Campaign that showcased the property's modern amenities and sophisticated units.
What made this campaign unique: Social Kapture secured usage rights from the creator and amplified the organic content through a targeted 14-day paid Meta ads campaign—transforming authentic influencer content into scalable paid media assets that extended reach far beyond the creator's audience.
Our team collaborated with Clare Caywood (@clarearline), a local Cleveland micro-influencer, to create content across Instagram Reels, TikTok, and Stories. The result? Over 33K organic views, followed by an additional 34K impressions and 1,270 clicks through strategic paid amplification.
Making Waves Together
Clare’s content naturally aligns with an urban lifestyle and local discoveries, making her the perfect fit for this collaboration.
The campaign featured a comprehensive property tour, highlighting:
Beautifully designed studio and one-bedroom lofts
Modern workspaces and focus areas; ideal for students and remote workers
Natural light-filled units with expansive windows
Sophisticated common areas for residents
Prime location in Cleveland's art and cultural district
Walking distance to downtown Cleveland and local attractions
Clare shared her tour experience through her social channels, creating authentic content that resonated with her Cleveland-area audience. Social Kapture then secured usage rights to repurpose the top-performing Reel into paid Meta ads, maximizing the content's reach and lifespan.
Campaign Performance
Review Period
Post Date: November 14, 2025
Report Date: November 14, 2025 - December 15, 2025
REEL Performance
28K views on primary campaign content
183 likes fostering community interaction
19 shares amplifying organic reach
23 saves indicating high-value content
24+ hours of total watch time
TikTok Cross-Post Performance
5K views expanding platform reach
120 likes from engaged TikTok audience
13 saves demonstrating content value
7+ hours of total watch time
STORIES Performance
1.9K top views on the highest-performing story frame
1.5K average views across all story content
83 link and profile clicks driving direct traffic
Paid Ad Campaign Performance (December 1-15, 2025)
34K impressions extending campaign reach
1,270 clicks to Library Lofts
3.70% click-through rate
$0.36 cost-per-click
The Impact
This campaign demonstrates the full value of Social Kapture's Custom Influencer Marketing Package. The organic content generated over 33K combined views across Instagram and TikTok, with strong engagement metrics—23 saves on the Reel and 83 direct clicks from Stories signal genuine interest from qualified prospects.
Additional impact came through strategic amplification. By securing usage rights and repurposing the authentic creator content into paid ads, the campaign reached an additional 34K impressions and drove 1,270 clicks at just $0.36 per click. This dual approach delivered both the credibility of influencer marketing and the scalable reach of paid social advertising.
Audience Sentiment
Engagement Highlights:
"Obsessed with the downtown sunset view 🌆"
"I LOVE the big windows and the natural light in this studio!"
"They have great workspaces and focus areas (which is so important for students/remote workers)."
The campaign generated genuine interest from Clare's engaged audience, with comments reflecting authentic enthusiasm for Library Lofts' unique amenities and prime location.
Our Top Insights
The success of this campaign highlights a strategic advantage many communities overlook: securing usage rights transforms influencer content from a one-time post into a long-term marketing asset.
By planning for paid amplification from the start, Social Kapture maximized the value of every piece of content. The reel performed well on its own, but the paid campaign extended its reach to thousands of additional qualified prospects at an efficient cost-per-click—all without creating new content from scratch.
This approach demonstrates how the Custom Influencer Marketing Package can adapt to each community's needs, combining organic creator partnerships with strategic paid media to deliver measurable results.
Get in Touch with Us
If you have any questions about our services or want to learn more about how Social Kapture can help your business thrive, we encourage you to visit our Contact Page. We’re here to help and look forward to hearing from you!
Social Kapture Disclaimer
The content provided on this website is intended for general informational purposes only. While we strive to ensure the accuracy and relevance of the information shared, we make no guarantees regarding its completeness, reliability, usefulness, or the results and performance of any strategies or services discussed. Any actions you take based on the information found here are solely at your own risk. Social Kapture disclaims any liability for decisions made or actions taken in reliance on this content by you, other visitors, or any parties informed of its details.
Comments