Over 1 Million Views: Aventon Opal's Influencer Campaign Makes Waves in Orlando
- Ivy Facio
- 2 hours ago
- 3 min read
Located in the Lake Buena Vista area of Orlando, Florida, Aventon Opal is a luxury apartment community that combines resort-style amenities with thoughtfully designed living spaces.
As they sought to increase brand awareness among prospective residents in the competitive Orlando market, Aventon Opal partnered with Social Kapture to execute a comprehensive influencer marketing campaign that would showcase the elevated lifestyle their community offers.
The Vision
Aventon Opal envisioned a campaign that would authentically capture the day-to-day experience of luxury apartment living in Orlando. They wanted to highlight not just their standout amenities, like the stunning pool area and modern interiors, but also the lifestyle and convenience that come with calling Aventon Opal home.
This inspired our team to partner with a local creator who could bring genuine enthusiasm and relatability to the content while reaching the right audience of prospective renters in the Orlando area.
Making Waves Together
Partnering with local content creator Taylor Shennett (@taylorshennett), the campaign took shape with her authentic voice and engaging style. Taylor toured Aventon Opal to showcase the best features and amenities that set the community apart, creating a full campaign that included a dynamic Reel, an eye-catching Carousel post, and a series of Stories that gave her followers an insider's look at the property.
The content highlighted everything from the resort-style pool and modern apartment interiors to the community's prime location near shopping and entertainment. Taylor's genuine enthusiasm and relatable approach resonated with her audience, creating content that felt natural rather than overly promotional.
The Impact
Creative content with extraordinary results: our campaign with Aventon Opal didn't just reach the target audience, it captivated over 1 million viewers and generated massive awareness for the community.
The Numbers That Matter
Reporting Period: September 5, 2025 to September 16, 2025
Note: These metrics continue to grow as the content remains live on socials
Over 1 million total Instagram views across campaign Reel and Carousel posts
Reel Performance:
113K views
311 engagement actions
130 hours of watch time
14 shares
28 saves
Carousel Post Performance:
941K views
492 interactions
135K reach
30 shares
58 saves
Taylor also shared a series of Stories that reached over 7,500 views, giving her followers a behind-the-scenes look at the property and driving additional awareness.
The campaign also drove qualified traffic to Aventon Opal's website, with visitors showing a 100% engagement rate and spending an average of 46 seconds exploring the property.
View the campaign content: Reel | Carousel Post
Audience Response
The campaign generated authentic engagement from Taylor's followers, with comments like:
"this is literally so prettyy"
"I'll have to check it out! Kez would love living here"
"Amazing property!! Shopping center next door is great and they even have a beauty spa!"
These genuine reactions demonstrate how influencer content can spark real interest and consideration among potential residents.
Our Top Insights
Surpassing 1 million Instagram views in just under two weeks is a notable achievement that highlights the effectiveness of strategic influencer partnerships in multifamily marketing. With metrics that continue to grow as the content remains live, this campaign shows that when you combine the right creator with compelling property features and authentic storytelling, you can achieve remarkable reach and engagement.
The multi-format approach (utilizing Reels, Carousels, and Stories) allowed Aventon Opal to meet their audience where they are and provide multiple touchpoints for discovery. Each content type served a unique purpose: the Reel captured attention with dynamic video content, the Carousel allowed for a deeper dive into specific amenities, and Stories created urgency and drove direct action with link clicks.
Finding the right creator for a campaign is essential to authentic and engaging content that resonates with potential renters. Taylor's genuine connection with her audience and her ability to naturally showcase Aventon Opal's lifestyle created content that didn't feel like an ad (it felt like a recommendation from a trusted friend).
Ready to Tell Your Story?
Every community has something special that makes it stand out. Want to explore how we can help showcase what makes yours unique? Let's chat about creating content worth the follow.
Get in Touch with Us
If you have any questions about our services or want to learn more about how Social Kapture can help your business thrive, we encourage you to visit our Contact Page. We’re here to help and look forward to hearing from you!
Social Kapture Disclaimer
The content provided on this website is intended for general informational purposes only. While we strive to ensure the accuracy and relevance of the information shared, we make no guarantees regarding its completeness, reliability, usefulness, or the results and performance of any strategies or services discussed. Any actions you take based on the information found here are solely at your own risk. Social Kapture disclaims any liability for decisions made or actions taken in reliance on this content by you, other visitors, or any parties informed of its details.