60+ Hours of Watch Time: How One Campaign Stopped the Scroll

The team at Meadowlark at Wildflower Ranch partnered with Social Kapture to launch a campaign that would bring the community's spacious homes and resort-style amenities to life on social media. Our team collaborated with North Texas lifestyle creator Brittany McMahon (@brittanyroseblog), who toured the community and shared her experience through an engaging Reel and Stories — giving her audience an authentic, firsthand look at what makes Meadowlark worth the move.

Key Data Points

Review Period

Post Date: January 20, 2026

Report Date: January 20-27, 2026

REEL Performance

• Views: 30,900 

• Watch Time: 60+ Hours 

• Engagement: 450

• Shares: 43 

• Saves: 37 

• Reposts: 7

STORIES Performance

• Top Views: 4,175

• Average Views: 2,808 

• Link + Profile Clicks: 482

Audience Sentiment

"The amenities!! What a beautiful place to live!"

"These are gorgeous 😍😍"

"The neighborhood convenience store😱😍"

"I'm sold after seeing the pool and huge yards!"

"I love this part of Texas! Definitely worth wandering to!!"

Key Takeaway 

When the content is compelling, people watch, and then they act. This campaign generated over 60 hours of watch time in just one week, a signal that the community's amenities and homes resonated deeply with the audience. The high share and save counts, combined with nearly 500 link and profile clicks from Stories alone, show that this campaign didn't just drive views, it drove genuine interest.

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