Influencer Marketing Campaign
As a newly open lease-up, Alexan Summerhill wanted to focus on building their brand awareness while they navigated early lease-up stages prior to opening. Their SK influencer campaign highlighted popular local hot spots surrounding the community and achieved tremendous results.
Key Data Points
In only 7 days, our campaign drove impressive metrics. Here’s how the numbers broke down:
Check out the Reel here.
Views: 548 per story
Profile-directed taps: 29
New users: 18
Engaged sessions: 10
Engagement rate: 50%
Event count: 103
+43 Instagram followers
+13 Facebook followers
Expanded Reach In One Week
After only 7 days, Alexan Summerhill reached 32,729 accounts. The content from this campaign received 590 shares, widening the community’s reach to an even larger audience.
Results like these are a prime example of the effectiveness of our Influencer Marketing service, particularly for properties that are not yet ready to welcome their first residents but would like to establish brand awareness in their community. We recommend 2-3 campaigns for a new lease-up to drive the best results.
Check out our work for Alexan Summerhill on Instagram
To learn how Social Kapture can create an Influencer Marketing campaign tailored to your unique community, connect with us here today!