Location
Atlanta, GA
Service
Influencer Marketing Campaign
The Goal
As a newly open lease-up, Alexan Summerhill wanted to focus on building their brand awareness while they navigated early lease-up stages prior to opening. Their SK influencer campaign highlighted popular local hot spots surrounding the community and achieved tremendous results.
Key Data Points
In only 7 days, our campaign drove impressive metrics. Here’s how the numbers broke down:
Reels
Views: 34.1K
Likes: 1,631
Comments: 44
Saves: 646
Check out the Reel here.
Stories
Views: 548 per story
Profile-directed taps: 29
Google Analytics
New users: 18
Engaged sessions: 10
Engagement rate: 50%
Event count: 103
Social Growth
+43 Instagram followers
+13 Facebook followers
Expanded Reach In One Week
After only 7 days, Alexan Summerhill reached 32,729 accounts. The content from this campaign received 590 shares, widening the community’s reach to an even larger audience.
Results like these are a prime example of the effectiveness of our Influencer Marketing service, particularly for properties that are not yet ready to welcome their first residents but would like to establish brand awareness in their community. We recommend 2-3 campaigns for a new lease-up to drive the best results.
To learn how Social Kapture can create an Influencer Marketing campaign tailored to your unique community, connect with us here today!