Summer Influence: Alexan Summerhill's Creator Campaign

Location

Atlanta, GA

Service

Influencer Marketing Campaign

The Goal

As a newly open lease-up, Alexan Summerhill wanted to focus on building their brand awareness while they navigated early lease-up stages prior to opening. Their SK influencer campaign highlighted popular local hot spots surrounding the community and achieved tremendous results.

Key Data Points

In only 7 days, our campaign drove impressive metrics. Here’s how the numbers broke down:

Reels

Views: 34.1K

Likes: 1,631

Comments: 44

Saves: 646

Check out the Reel here.

Stories

Views: 548 per story

Profile-directed taps: 29

Google Analytics

New users: 18

Engaged sessions: 10

Engagement rate: 50%

Event count: 103

Social Growth

+43 Instagram followers

+13 Facebook followers

Expanded Reach In One Week

After only 7 days, Alexan Summerhill reached 32,729 accounts. The content from this campaign received 590 shares, widening the community’s reach to an even larger audience.

Results like these are a prime example of the effectiveness of our Influencer Marketing service, particularly for properties that are not yet ready to welcome their first residents but would like to establish brand awareness in their community. We recommend 2-3 campaigns for a new lease-up to drive the best results.

Connect with us today to learn how Social Kapture can create an Influencer Marketing campaign tailored to your unique community!