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  • Writer's pictureSocial Kapture

The Complete SK Partnership: The Lucie at Tradition

Updated: Apr 3




Property

The Lucie at Tradition


Location

Port Saint Lucie, FL


Services

Premium Package, Prospect Generator, Google Business Profile, Social Ads, Google Ads, Instagram Stories




Goal

To promote and elevate this brand-new lease-up community, SC Bodner partnered with Social Kapture to create a comprehensive digital strategy for The Lucie at Tradition. 


Aiming to increase leads during early leasing and opening stages, our client leveraged SK’s proven strategies for organic social media management, social ads and Google ads. To achieve maximum performance across the most touchpoints, they also included our Google Business Profile, Prospect Generator and Instagram Stories services in their overall strategy.

 

Key Data Points


Organic Social: Premium Package

Reporting Period: Q4 2023


Results after 3 months:

Total Impressions: 303,193 (+180.8%)



Total Engagements: 18,491 (+171.4%)



Total Post Link Clicks: 7,885 (+164.8%)

Audience Growth: +38.5% (60 followers across FB and IG)

Video Views: +42,100%*


*The Lucie at Tradition did not produce videos prior to their partnership with SK


Instagram Stories

Total Reach: 169 

Total Impressions: 170 


IG Story Example
Post metrics:  

2 Back Taps

14 Impressions and Reach















Social + Google Ads

Reporting Period: Q4 2023

Results after 3 months:


Social Ads

The Lucie (FB)

Industry Average

​Average CTR

2.89%

1.15%

Average CPC

$0.27

$1.55

Industry benchmarks via WordStream, 2023


Google Ads

The Lucie

Industry Average

​Average CTR

21.28%

7.43%

Average CPC

$0.77

$1.43

Industry benchmarks via WordStream, 2023



Prospect Generator

Reporting Period: January 1, 2024 – January 31, 2024


Total Leads: 76

Google Business Profile

Reporting Period: Q4 2023

Results after 3 months:


Total Profile Views: 6,196

Search Views: 81.5% of total profile views (5,051)

Map Views: 19.2% of total profile views (1,195)






Key Takeaways


Over the course of the final quarter of 2023, The Lucie at Tradition saw positive growth across all metrics in both organic social and digital ad efforts. With the help of SK’s Premium Social Media Management package, they achieved massive growth in all key metrics. Particularly noteworthy are the 180.8% increase in impressions and nearly 40% increase in audience growth, which indicate more users exposed to their brand online and more invested interest in connecting with the community on their social channels. 


During the review period, their social and Google ads far surpassed industry benchmarks, with a standout Google CTR nearly 3 times the industry average at 21.28%.


After only one month, Prospect Generator produced 76 leads for The Lucie at Tradition. The addition of this enhancement directly aligned with and supported their goal of generating more leads as they opened doors to their brand-new community.


The Lucie’s Google Business Profile performance showed steady growth over the quarter. This enhancement is designed to increase visibility on the most popular search engine while also benefiting SEO performance with improved local keyword ranking. Additionally, the monthly posts included with the enhancement provide a look into the branding and lifestyle of the community for prospective residents. The data provides insight into the number of prospects exposed to this content during their search. 


Beyond the metrics, maintaining a strong, consistent visual presence across a brand’s digital footprint helps to establish brand recognition and accessibility among target audiences and increases the likelihood of that particular community being top of mind when prospects are looking for a new apartment in the area. Through custom comprehensive digital marketing strategies, Social Kapture helps communities achieve that with tailored content that connects our clients, like The Lucie at Tradition, with prospects at multiple touchpoints in their apartment search.


See more of our work for The Lucie at Tradition on Instagram.


To learn more about our full range of multifamily-focused services and start building a custom strategy to help your communities stand out, connect with our team today!








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