Property
The Lucie at Tradition
Location
Port Saint Lucie, FL
Services
Premium Package, Prospect Generator, Google Business Profile, Social Ads, Google Ads, Instagram Stories
Goal
To promote and elevate this brand-new lease-up community, SC Bodner partnered with Social Kapture to create a comprehensive digital strategy for The Lucie at Tradition.
Aiming to increase leads during early leasing and opening stages, our client leveraged SK’s proven strategies for organic social media management, social ads and Google ads. To achieve maximum performance across the most touchpoints, they also included our Google Business Profile, Prospect Generator and Instagram Stories services in their overall strategy.
Key Data Points
Organic Social: Premium Package
Reporting Period: Q4 2023
Results after 3 months:
Total Impressions: 303,193 (+180.8%)
Total Engagements: 18,491 (+171.4%)
Total Post Link Clicks: 7,885 (+164.8%)
Audience Growth: +38.5% (60 followers across FB and IG)
Video Views: +42,100%*
*The Lucie at Tradition did not produce videos prior to their partnership with SK
Instagram Stories
Total Reach: 169
Total Impressions: 170
IG Story Example
Post metrics:
2 Back Taps
14 Impressions and Reach
Social + Google Ads
Reporting Period: Q4 2023
Results after 3 months:
Social Ads
The Lucie (FB) | Industry Average | |
Average CTR | 2.89% | 1.15% |
Average CPC | $0.27 | $1.55 |
Industry benchmarks via WordStream, 2023
Google Ads
The Lucie | Industry Average | |
Average CTR | 21.28% | 7.43% |
Average CPC | $0.77 | $1.43 |
Industry benchmarks via WordStream, 2023
Prospect Generator
Reporting Period: January 1, 2024 – January 31, 2024
Total Leads: 76
Google Business Profile
Reporting Period: Q4 2023
Results after 3 months:
Total Profile Views: 6,196
Search Views: 81.5% of total profile views (5,051)
Map Views: 19.2% of total profile views (1,195)
Key Takeaways
Over the course of the final quarter of 2023, The Lucie at Tradition saw positive growth across all metrics in both organic social and digital ad efforts. With the help of SK’s Premium Social Media Management package, they achieved massive growth in all key metrics. Particularly noteworthy are the 180.8% increase in impressions and nearly 40% increase in audience growth, which indicate more users exposed to their brand online and more invested interest in connecting with the community on their social channels.
During the review period, their social and Google ads far surpassed industry benchmarks, with a standout Google CTR nearly 3 times the industry average at 21.28%.
After only one month, Prospect Generator produced 76 leads for The Lucie at Tradition. The addition of this enhancement directly aligned with and supported their goal of generating more leads as they opened doors to their brand-new community.
The Lucie’s Google Business Profile performance showed steady growth over the quarter. This enhancement is designed to increase visibility on the most popular search engine while also benefiting SEO performance with improved local keyword ranking. Additionally, the monthly posts included with the enhancement provide a look into the branding and lifestyle of the community for prospective residents. The data provides insight into the number of prospects exposed to this content during their search.
Beyond the metrics, maintaining a strong, consistent visual presence across a brand’s digital footprint helps to establish brand recognition and accessibility among target audiences and increases the likelihood of that particular community being top of mind when prospects are looking for a new apartment in the area. Through custom comprehensive digital marketing strategies, Social Kapture helps communities achieve that with tailored content that connects our clients, like The Lucie at Tradition, with prospects at multiple touchpoints in their apartment search.
See more of our work for The Lucie at Tradition on Instagram.
To learn more about our full range of multifamily-focused services and start building a custom strategy to help your communities stand out, connect with our team today!
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