Why 80% of Marketers Swear by Influencer Marketing (And How Multifamily Can Join Them)
- Ivy Facio
- 3 days ago
- 3 min read
Influencer marketing isn't just having a moment; it's experiencing significant growth across industries. Recent industry research shows that more than 80% of marketers now consider influencers an essential part of their overall social media strategy. But here's the catch: nearly half struggle to measure effectiveness.
If you're in multifamily marketing, you might wonder whether influencer marketing is worth the investment. The short answer? Absolutely. But success depends on how you approach it.
Why Multifamily Properties Are Perfect for Influencer Marketing
Today's renters want to see how life at your community actually looks. They want to see real people enjoying the spaces, connecting with neighbors, and going about their daily routines. They want to understand what it feels like to call your property home, not just see empty spaces or staged photos.
Unlike traditional advertising, influencer content provides authentic social proof. When a local lifestyle influencer shares their genuine experience at your property, it carries far more weight than any staged marketing photo.
Real Results: Jefferson Grandscape's Success Story
Our recent campaign with Jefferson Grandscape in The Colony, TX demonstrates how strategic influencer partnerships drive results. We collaborated with Shelby Khan (@dfwburblife), a local content creator specializing in DFW suburban lifestyle content.
Shelby created a comprehensive content series featuring a Reel, carousel post, and Stories showcasing the luxury features, amenities, and location of this brand-new community.
The results were impressive:
Reel: 11,689 plays, 7,677 reach, 77 shares
Carousel: 4,288 views, 15 shares
Stories: 2,165 top views, 65 link and profile clicks
Beyond engagement metrics, the campaign generated authentic excitement. Comments like "I'm literally apartment hunting right now, needed to see this" and "Sign me up! Looks fabulous" showed real leasing intent. Analysis revealed 76% of engagement was positive, with 12% specifically related to leasing interest.
What Makes Influencer Marketing Work in Multifamily
Choose Authenticity Over Follower Count: A local micro-influencer with 5,000 engaged followers who fits your target demographic will outperform a mega-influencer who doesn't align with your community.
Focus on Lifestyle, Not Just Amenities: Show someone actually working out in your fitness center as part of their routine. Capture residents enjoying weekend gatherings, not just empty spaces.
Measure What Matters: We track qualified leads, tour requests, and lease conversions, not just likes and follows.
Ready to Get Started?
When you partner with Social Kapture for influencer marketing, we help you identify:
Who is your ideal resident, and what type of content resonates with them? What makes your community unique and how to showcase it authentically? Which local influencers align best with your brand and target audience?
The Bottom Line
The 80% of marketers seeing results aren't succeeding by accident. They're approaching influencer marketing strategically, focusing on authentic connections, and measuring outcomes that impact their business.
For multifamily properties, influencer marketing offers a unique opportunity to showcase the resident experience in ways traditional marketing can't match. The question isn't whether it can work, it's whether you're ready to approach it strategically.
Get in Touch With Us
Ready to explore how influencer marketing can drive results for your community? Social Kapture specializes in creating authentic influencer campaigns tailored specifically for multifamily properties. Contact us to learn more about our custom approach and measurable results.
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