Property
ACODA Houston
Location
Houston, TX
Package
Social Ads
Goal
ACODA Houston partnered with us for their Social Ads campaign to support their organic social efforts, also managed by Social Kapture. This brand faces unique challenges due to their distinctive model — single-family townhome communities for rent all across the Houston metro area. For their Social Ads campaign, ACODA Houston's objective was to increase their online presence and drive traffic to the brand’s website so that prospects could explore all five community options under their management.
Key Data Points
Top Performing Social Ad (June 2023)
Review period: June 1, 2023 – June 30, 2023
Click-Through Rate (CTR): 2.99%
Cost-Per-Click (CPC): $0.27
73,846 Impressions
2,209 Unique Link Clicks
Q2 ACODA Houston Facebook Performance vs. Facebook Industry Average
With the top-performing social ad in June, ACODA Houston’s traffic peaked at nearly a 3% click-through rate. The unique link clicks on that single ad brought more than 2,000 visitors to the website to learn more about their townhome communities.
Across the entire second quarter of the year, our social ads for ACODA Houston significantly outperformed industry averages for CTR and CPC. Unique visitors were consistently delivered to the brand's website throughout April, May and June.
Key Takeaway
While we tailor our strategy based on the needs of a given community, our approach to digital advertising remains mostly consistent regardless of property type and, based on the data here, yields equally effective results. By maintaining our strong and proven social ad strategies, we are able to drive thousands of unique prospects to our client's website and continue to increase their online presence.
Learn more about how we can help support your communities’ marketing needs with our Digital Ads services by connecting with our team here.