As a new lease-up at the time of onboarding with Social Kapture, the goal of the partnership with Canter Green was to create brand awareness and demand on social media in their desired market, while also driving traffic to their website. To achieve this, our team designed content to establish a cohesive brand that exudes the retreat-like living that Canter Green offers. Our strategy included consistent monthly organic social posts across all platforms, post boosting, a
$400 social ads budget and a localized approach to connect with prospects.
Key Data Points
Website clicks: 25,648
Total impressions: 814,664
Goals completed: 348
Application clicks: 210
Traffic source: #2
Post engagement: 44,744
Review period: May 2021 – May 2022
After One Year With Social Kapture
With a comprehensive social strategy approach, Canter Green utilized our Premium Social Media package and Social Ads budget. SK was able to generate substantial traffic as the #2 traffic source, build brand sentiment, brand awareness and increase conversions during critical lease-up stages. As a result, Canter Green went from a new lease-up to fully leased up in one year.
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