Property
Sage at Cypress Cay
Location
Lutz, Florida
Service
TikTok Ads, Engagement and Click Campaigns
Goal
To enhance their digital ads strategy, Sage at Cypress Cay expanded their Social Kapture partnership to include both of SK’s TikTok Ads campaign options. The engagement campaign was designed to increase brand awareness and visibility, while the click campaign aimed to drive traffic to the community’s website.
Key Data Points
Review period: January 2023 - June 2023
TikTok Engagement Campaign Data
Review period: January 2023 - March 2023
Total Ad Impressions: 1,279,913
Total Engagements: 8,346
Average CPC: $0.54
Average CTR: 0.65%
TikTok Click Campaign Data
Review period: April 2023 - June 2023
Total Ad Impressions: 666,305
Total Traffic Driven: 1,975
Average CPC: $1.37
Average CTR: 0.30%
Key Takeaways
After three months, Sage at Cypress Cay’s click campaign resulted in increased impressions thanks to this campaign’s focus on driving direct website traffic. The results are on par with what we’ve historically seen with Google Display Ads campaigns, but this campaign offers brands the opportunity to reach more audiences on a new platform.
TikTok has proven to be a reliable social tool for engaging audiences and prompting brand recall, brand recognition and impressions among younger audiences in particular, which was reflected in Sage at Cypress Cay’s engagement campaign. These branded ads also resulted in increased impressions (over 1.2 million in the 18 to 24 age demographic) and high engagement over the 3-month campaign.
Our Recommendations
SK’s TikTok Ads engagement campaign is great for building brand awareness and visibility on a new platform, especially for brand-new communities like Sage at Cypress Cay.
If your community needs to drive leases and website traffic, our TikTok Ads click campaign is an effective tool to help reach those goals at any stage.
Pair one or both of these campaigns with an Influencer Marketing campaign or our Premium Social Media Management package to get the most out of your video content and produce more engaging and effective TikTok Ads.
Connect with our team to learn more about TikTok Ads and get a custom recommendation here.